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January 30, 2013
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Put your money where your market is

  Top Story 
  • TV is still the top worldwide ad platform, report says
    Television remained the top global ad platform from January through September 2012, with a 61.8% share, followed by newspapers, magazines, radio, Internet, outdoor and cinema ads, according to Nielsen. During the same period, TV ad spending increased more than the overall market -- 4.3% vs. 3.3%; the increase was fueled by big third-quarter growth in North America tied to Olympic and political ads. MediaPost Communications/MediaDailyNews (1/23) LinkedInFacebookTwitterEmail this Story
  Local Markets 
  Campaigns and Agencies 
  • Barbasol enlists rugged icons to encourage manly shaving habits
    Manly archetypes berate their less manly descendants to at least "shave like a man" in the latest Barbasol campaign. Actors playing a WWII soldier, an 1854 Western trailblazer and a baseball player from 1920 mock the less-than-manly habits of today's youths. The TV spots, which will run mostly on sports-focused cable networks, are the first work from Barbasol's new agency, GSD&M, which is attempting to help the venerable brand come back by following the humorous lead of competitors Old Spice and Brut. The New York Times (tiered subscription model) (1/27) LinkedInFacebookTwitterEmail this Story
  • Injury hasn't deflated Derrick Rose's marketing muscle
    Derrick Rose counts himself among the people inspired by the elaborate Adidas campaign built around the return of the injured Chicago Bulls star. "Seeing all of the comments that come in every day with people wishing me support has been fuel for me. It really has," he says. It might be the most extensive campaign involving an injured player ever, analysts suggest, and appears to have won traction for the D Rose 3 shoe, with searches for the model rising 400%. Adweek (1/28) LinkedInFacebookTwitterEmail this Story
  Research and Report 
  • TV still offers "real value," Disney chief says
    The wealth of programming choices today has created "a golden age of TV for the consumer," while presenting major challenges for programmers who face so many competitors, Robert Iger, chairman and CEO of The Walt Disney Co., said at an industry event. Despite the challenges, Iger said "there's no question that TV can provide real advertising and real value. We've got to figure out how to best reach people in an era where they're watching television in so many different ways." Broadcasting & Cable (1/23) LinkedInFacebookTwitterEmail this Story
  Next Gen Advertising 
  • Publishers offer in-house production for video ads
    The Verge is offering in-house creative and production services for preroll video ads, allowing advertisers to create online video spots without going through an agency. Other publishers could follow suit, potentially causing problems for conventional agencies. "As for the future, the only thing that seems clear is that lines will continue to blur and feathers will almost certainly continue to be ruffled," notes Charlie Warzel. Adweek (1/23) LinkedInFacebookTwitterEmail this Story
  Programming News 
  • NBC Sports gets ratings power play for "Wednesday Night Rivalry"
    NBC Sports Network, with its first "Wednesday Night Rivalry" hockey game, scored its biggest audience for an NHL regular-season contest and the largest viewership for regular-season hockey on cable in more than a decade. The Jan. 23 game, in which the New York Rangers defeated the Boston Bruins 4-3 in overtime, attracted 956,000 viewers on average. Multichannel News (1/25) LinkedInFacebookTwitterEmail this Story
  • CBS Sports Network will field major pre-Super Bowl slate
    CBS Sports Network's weeklong slate of coverage before Sunday's Super Bowl XLVII represents a major step in "the continuing evolution" of the channel, according to David Berson, executive vice president of CBS Sports and president of CBS Sports Network. The latter will field a half-dozen special programs and "north of 50 hours" of content before Feb. 3's big game on the CBS broadcast network. Multichannel News (1/27), Multichannel News (1/27) LinkedInFacebookTwitterEmail this Story
  Digital Media 
Resentment is like taking poison and waiting for the other person to die."
--Malachy McCourt,
Irish-American actor, writer and politician

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