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November 14, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Children's privacy rules will be ready this year, says FTC chief
    The Federal Trade Commission will complete its overhaul of children's online privacy rules by the end of 2012, said Chairman Jon Leibowitz. The FTC is considering a rule-change that would leave websites, mobile applications and data brokers with responsibility for obtaining parental consent before gathering data about underaged users. "We are looking at all the comments that came in and weighing how to tweak the regulation," Leibowitz said. Reuters (11/13) LinkedInFacebookTwitterEmail this Story
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  • Study: A fifth of Web users notice AdChoices icons
    Just 1 in 5 Web users have noticed the AdChoices icons intended to inform consumers about online behavioral advertising, according to a University of Pennsylvania study. The majority of Web users are unsure whether they've ever seen the icon, and almost a quarter insist they've never once seen the icon. Industry representatives argue that 20% brand recognition for a relatively new awareness campaign is a solid foundation on which to build. MediaPost Communications/Online Media Daily (11/13) LinkedInFacebookTwitterEmail this Story
  • Marketers play catch-up as consumers embrace "multiscreening"
    Consumers are increasingly "multiscreening" -- watching conventional TV and using digital devices simultaneously -- but marketers have yet to fully exploit the trend, experts said at a recent industry gathering. "We're in a period of transition -- it's a little bit of a challenge to merge the two. The rules are being written as we sit here today," said Jon Spaet of Viamedia. Broadcasting & Cable (11/13) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Agencies go digital to drum up new business
    Advertising agencies are finding more opportunities in digital marketing and social media than in traditional marketing and they're using digital techniques to rustle up new business, too, according to an RSW/US survey. Almost 6 in 10 marketers said they'd learned about new ad agencies via e-mail outreach, and another quarter of marketers said they'd learned about agencies via social media or webinars. eMarketer (11/14) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Is it time developers went on a diet?
    The Web is getting too bloated to perform properly on less-than-optimal connections and it's up to developers to put themselves on a strict diet to fix the problem, writes Chris Heilmann. That means using slimmed-down coding methods to ensure applications and websites work even on second-rate computers with slow Internet connections. "The fact is that there are a lot of end users out there on terribly outdated computers. ... These users should not be blocked out," Heilmann writes. (11/13) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • 7 must-have tools for Web designers
    To boost their productivity, Web designers need to stay abreast of the new technologies and tools available to them, writes Rob Toledo. Tools such as Balsamiq, Napkee and Moqups can help streamline the design process, Toledo writes. "We need to adapt faster if we're going to stay organized and become more efficient," he adds. Vandelay Design Blog (11/13) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Do you know what your website is for?
    Many small businesses are failing to make the most of their websites, Lisa Barone writes. To put things right, it's important that SMBs have a clear vision for what they're trying to achieve online. "Your website should be looked at as an extension of your company, and tasked with achieving the same type of goals that surround your business," Barone explains. Small Business Trends (11/13) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Best online video advertising campaigns to be named by Web Marketing Association
    Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend is likely to continue. The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 11th annual international Internet Advertising Competition Awards. Companies or agencies can nominate their work for consideration before the deadline of Jan. 31. LinkedInFacebookTwitterEmail this Story
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The best way to find out if you can trust somebody is to trust them."
--Ernest Hemingway,
American author and journalist

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