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06 March 2013
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News for mobile marketing professionals

  Campaigns and Case Studies 
  • How mobile apps helped fuel Booking.com's global expansion
    Booking.com has expanded internationally to partner with 275,000 properties, such as bed-and-breakfasts and hotels, since launching in Amsterdam 10 years ago. Company officials say one of the keys to its success was its early focus on mobile applications. "In 2010, the original leaders of the company saw a lot of iPhone traction in the data we collect. We had already optimised the mobile website in 2009, even did some tests with WAP -– although these were a total failure -- but there was none of the buzz that there was around applications," said Oliver Voute, director of mobile marketing. ComputerWeekly.com (U.K.) (27 Feb.) LinkedInFacebookTwitterEmail this Story
  • Fab.com finds real value in mobile app users
    Fab.com has invested heavily in developing applications in-house, and the effort appears to be paying off, with app users accounting for twice the revenue produced by visitors to the company's mobile-optimised website. Mobile sales account for 20% of all U.K. orders during the week, with the share increasing to 35% on weekends. App users "are buying more items per order and they are purchasing more frequently. What this means is that we have to get that mobile app into as many hands as possible," said Jason Goldberg, founder of Fab.com, which sources unique design products from more than 9,000 suppliers. Computerworld UK (04 Mar.) LinkedInFacebookTwitterEmail this Story
  Industry News 
  • WPP expands in Africa with majority stake in Strike Media
    South African mobile marketing agency Strike Media is now majority owned by WPP's Ogilvy & Mather. The new stake adds to WPP's African footprint, as the firm employs more than 24,000 people and draws in more than $600 million in revenue from the continent. M&M Global (04 Mar.) LinkedInFacebookTwitterEmail this Story
  • Intel, Google in push for mobile development across Africa
    Intel is broadening its push into Africa in a partnership with Google to promote Android use across the continent. The strategy brings in iHub Nairobi and AfriLabs to target developers for training sessions with Google and to open access to software. "This partnership will help nurture and train the next generation of developers and entrepreneurs that can develop across platforms; a lot of developers are hardware hackers, and Intel will provide reference designs," said Jessica Colaco, iHub research director. PCAdvisor.co.uk (U.K.) (27 Feb.) LinkedInFacebookTwitterEmail this Story
  Market Trends and Research 
  • Mobile taking center stage in consumers' lives globally, study finds
    Mobile devices are increasingly central to their users' lives, becoming the primary way to access the Internet and interact with brands, according to InMobi's Mobile Media Consumption Report. More than half of those with mobile Web access say their mobile device is either their primary or their only means of accessing the Web. "The study reveals that mobile users are always on, whether surfing the mobile Web while spending time with family [48%], at a social event [45%], commuting [60%] or shopping [43%]. This creates a huge opportunity for brands and marketers to engage with consumers throughout the day, unlike traditional advertising like print and TV," said InMobi CEO Naveen Tewari. Mobile Marketing Magazine (27 Feb.) LinkedInFacebookTwitterEmail this Story
  • U.K. mobile commerce still growing, though pace slows
    Mobile sales were expected to account for about 20% of total online retail sales in the U.K. during the fourth quarter -- but only 15.4% of sales came from mobile, marking a slowdown in the previous pace of growth, according to the IMRG Capgemini Quarterly Benchmarking Index. "Growth may be slowing as mobile shopping becomes ubiquitous, but don't mistake this for a decline. Mobile commerce is here to stay," said Chris Webster, vice president of consumer products at Capgemini. ComputerWeekly.com (U.K.) (27 Feb.) LinkedInFacebookTwitterEmail this Story
  SmartQuote 
Concentrate all your thoughts upon the work at hand. The sun's rays do not burn until brought to a focus."
--Alexander Graham Bell,
Scottish-born American inventor


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