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March 14, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Other News
  • Wall Street Journal goes mobile to find younger subscribers
    Students are the target audience for The Wall Street Journal's mobile subscription drive, which the paper is promoting on Pandora's iPhone application. The lure for the expandable mobile ad is a 75% discount rate. Those who tap on the ad are taken to a mobile-optimized page, where they can sign up and opt to receive mobile updates. Mobile Marketer (3/13) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Mobile's share of marketing budgets is at 25% and rising
    Companies are spending an average of 25% of their marketing budgets on mobile, according to a study by Gartner. The study also notes that digital is increasingly being integrated with all other types of marketing. Meanwhile, the growth in mobile's budget share is expected to continue "as second-screen TV, social TV and QR codes integrate with traditional channels," the report says. MediaPost Communications/Online Media Daily (3/13) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Time Inc. to launch with debt but some big-name assets
    While News Corp.'s publishing spinoff will launch with a cash hoard, Time Inc.'s magazines will begin life as a separate company saddled with as much as $1 billion in debt. Time Inc. will be by far the largest company of its kind, however, with four of the country's top 10 magazines, as measured by revenue. "They’re an attractive group," commented magazine industry consultant John Harrington. The New York Times (tiered subscription model) (3/13) LinkedInFacebookTwitterEmail this Story
  • Conde Nast grants Anna Wintour artistic director title
    Vogue's Anna Wintour is receiving the just-created title of artistic director at Conde Nast, in addition to her role as editorial director of Teen Vogue. The new role allows Wintour to assume some of the duties recently relinquished by Si Newhouse. Adweek (3/13) LinkedInFacebookTwitterEmail this Story
  • Other News
  Case Studies 
  • How private-sector pressures are reshaping journalism
    The journalism crisis induced by the Web is bringing to light some of the inherent contradictions in the profession, which performs a needed public service but has depended in the past on an abundance of advertising, writes Stephan Weichert, a professor at Macromedia University of Applied Sciences, Media and Communication. Moving forward, increasing pressures in the private sector may lead to a greater role for public sources of journalism, but that would be problematic due to the influence of politicians. Perhaps the difficulties created by the Web will lead to greater innovation, he writes. The Media Briefing (3/12) LinkedInFacebookTwitterEmail this Story
  API News and Events 
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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