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December 24, 2012
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News for business-to-business marketing professionals  |  Marketing.org

  Top Story 
  • Lenovo is in final round of choosing new media agency
    Lenovo is hearing pitches for a new media agency, Adweek is reporting. Deutsch, Digitas and Kirshenbaum Bond Senecal + Partners have made the final round; incumbent Neo@Ogilvy is not defending. A source says the computer company is looking for a media shop embedded within a full-service agency, though Saatchi & Saatchi will remain its creative lead. Adweek (12/21) LinkedInFacebookTwitterEmail this Story
  Eye on Marketing 
  • Windows 8's failure to wow SMBs is an opportunity for Apple
    Apple could benefit from the lukewarm reception given to Microsoft's Windows 8 by small- and medium-sized businesses that already favor Apple for handsets and tablets, and can change their technology more quickly than larger enterprises, Tony Bradley writes. "[I]f you combine the SMB demand for iOS mobile devices with the popularity of Mac OS X laptops indicated by [a] PCWorld survey it paints a picture" of trouble for Windows and opportunity for Apple moving forward, Bradley writes. PCAdvisor.co.uk (U.K.) (12/21) LinkedInFacebookTwitterEmail this Story
  • Content marketing errors to avoid at all costs
    An over-reliance on external distribution channels and a failure to properly segment messages are two of the top five content marketing mistakes outlined in this article by Patricio Robles. Avoid the poles of being too flashy at the expense of solid B2B content, or being bland and impersonal in pursuit of the serious business buyer. Finally, measurement of content return-on-investment must be carefully synced with an industry's unique sales cycle, Robles writes. eConsultancy.com (12/21) LinkedInFacebookTwitterEmail this Story
  Tech Edge 
  • Marketers embrace DMPs for turning data into targets
    Driving higher return on investment, leveraging data for audience targeting and creating a targeting profile are the top reasons marketers use data management platforms, according to a Radar Research survey for BlueKai. Separately, improving ad targeting and shifting to the "audience buying" media model were cited by more than 8 in 10 marketing pros as reasons for using DMPs in a survey by the Winterberry Group and the Interactive Advertising Bureau. eMarketer (12/24) LinkedInFacebookTwitterEmail this Story
  Innovation 
  • Companies warm to incubators
    Big companies are running incubator services in a bid to boost their R&D efforts, which is a great way to inject startup-style innovation into a company's operations, says PayPal Chief Operating Officer David Chang. "It's great to be on the cutting edge, but not have your foot fully in," Chang says. "The incubator, we hope, will keep us really sharp." Inc. online (free registration) (12/21) LinkedInFacebookTwitterEmail this Story
  • How to turn holiday travel into a career opportunity
    While traveling during the holidays, don't shy away from conversations with strangers that could lead to new business connections or learning opportunities, Roxanne Hori writes. "Not everyone likes to talk on the plane, but if the person next to you seems open to a short conversation, be friendly and take advantage of it," she writes. Bloomberg Businessweek/Getting In blog (12/20) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by Business Marketing SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Featured Content  
 

  Editor's Note 
  • SmartBrief will not publish Tuesday
    In observance of Christmas, SmartBrief will not publish Tuesday. Publication will resume Wednesday. Enjoy the holiday! LinkedInFacebookTwitterEmail this Story
  SmartQuote 
In seed time learn, in harvest teach, in winter enjoy."
--William Blake,
British poet and painter


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