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March 20, 2013
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News for business-to-business marketing professionals  |

  Top Story 
  • PPC is on the rise as search and social intertwine, survey shows
    Spending on pay-per-click ads by enterprise technology, consumer electronics and retail brands rose 15% year-over-year in the fourth quarter of 2012, according to a Covario survey. The growth drivers were increased spending on content marketing, mobile and video, as well as international expansion. "Social media has become intertwined with search. We know through content syndication and social sharing that we can drive social signals to help organic search, as well as influencer-personalized search results across the search result page," says Mike Gullaksen, Covario's senior vice president and managing director. BtoB Magazine (3/19) LinkedInFacebookTwitterEmail this Story
Redefining Measurement from Awareness to Conversion
In our media-saturated world, no two customer journeys are alike-and success depends upon being able to measure what works and what doesn't. In this eBook, you'll learn how to build a tightly measurable, effective programmatic campaign across all stages of the customer journey. Download the ebook now!

  Eye on Marketing 
  • Why aren't small companies spending more on online advertising?
    Small companies are dedicating only 3% of their advertising budgets to online initiatives, according to a study by The Boston Consulting Group. Small business' reluctance to pay for online advertising may be due to prior negative experiences or because they are overwhelmed with options, said John Rose, a senior partner at the consultancy. "It's pretty hard for them to winnow their way through the 20 to 40 unsolicited requests they get a month to use digital marketing product A versus digital marketing product B," he said. Adweek (3/19) LinkedInFacebookTwitterEmail this Story
  • A successful webinar requires planning, ad libbing
    Finding speakers with excellent communications skills is one important factor in conducting a successful webinar, Kristin Kovner writes. Start five minutes late to allow for log-in delays, use multiple players in the show to break up the monotony and prepare for technical glitches such as videos not playing on cue. Also, don't be shy about planting a ringer in the audience to make sure the Q-and-A session at least starts out well, Kovner adds. ClickZ (3/19) LinkedInFacebookTwitterEmail this Story
  • Other News
Selling your business? Here are 7 things you should do now.
If you're considering selling your business, you should be doing everything you can to get the best possible price. In just 7 simple steps you can improve your chances of attracting buyers and getting big bucks for your business. Read the article and learn the 7 steps.

  Tech Edge 
  • Microsoft advances mobility in new ERP apps
    Microsoft's AX 2012 is being updated to include applications that will improve expense management, time management and approvals while connecting "with a social milieu," Chris Kanaracus writes. The enterprise resource planning modules support Windows RT as well as Windows Phone 8, iOS and Android devices. A point-of-sales mobile app for RT and Windows Phone 8 as well as a mobile version of Dynamics CRM have also been announced. Computerworld/IDG News Service (3/19) LinkedInFacebookTwitterEmail this Story
  • Facebook helps advertisers spot lookalikes
    Facebook has unveiled Lookalike Audiences, a tool that helps advertisers identify consumers similar to those they're already targeting. The service uses the e-mail addresses, phone numbers and user IDs used in marketers' Custom Audiences databases to locate similar consumers. Mashable (3/19) LinkedInFacebookTwitterEmail this Story
Building Workplace Trust 2015
Interaction Associates' 6th annual research study tracking trust on the job, Building Workplace Trust, is out, and more than half of employees surveyed give their organizations low marks for trust and leadership. Yet this year's findings again point to how high trust leads to better outcomes and financial results — and even boosts innovation.

  • Get a productivity boost from your network
    Develop a "growth team" consisting of people you admire and who care about your success, Jason Womack writes. "These are the people you can share your challenges with and turn to for ideas on how to increase productivity," he writes. Entrepreneur online (3/19) LinkedInFacebookTwitterEmail this Story
  • Innovation or stagnation? Observers divided
    A debate is developing over whether the pace of major technological innovations is slackening to the point of near stagnation. One factor in how quickly progress is made is the role of governments, which talk a good game but often act in the other direction with stifling regulations and a reluctance to fund the kinds of projects that can produce big payoffs, writes Paul Sloane. (3/19) LinkedInFacebookTwitterEmail this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Association News 
Learn more about BMA ->Home  |  About BMA  |  Chapters  |  Events  |  Join BMA  |  Resources

  Sponsored Poll 
  • Does it make sense for your company to maintain a relationship with a customer after a sale is completed?
Yes -- maintaining a relationship helps to increase future sales
Somewhat -- we like happy clients, but there's little for us to do after the sale
Not really -- once they've purchased from us, they probably won't have any more need for us
No -- for us, investing in a post-sale relationship is a waste of resources

Quality is not an act, it is a habit."
Greek philosopher

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