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04 December 2012
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News for mobile marketing professionals

  Campaigns & Strategies 
  • Mitsubishi Australia's new site works across all devices
    Mitsubishi Motors Australia has a new website that offers a seamless experience across devices, from smartphones to tablets and PCs. The new site is the product of Kojo and Clemenger BBDO Sydney. The site "also represents a significant cost saving for us as no longer do we need to build and maintain multiple platforms such as desktop and mobile," said Danielle Wise, digital marketing manager at Mitsubishi. Campaign Brief online (Australia) (26 Nov.) LinkedInFacebookTwitterEmail this Story
  • Sofialys Asia Pacific teams with telco XL Axiata in Indonesia
    Tapping into one of the world's biggest mobile markets, Singapore's Sofialys Asia Pacific is joining with major telco XL Axiata in Indonesia to introduce multiplatform ad-serving. "XL has a mobile subscriber base alone of more than 45 million. ... It is key to deliver products and services demanded by the customers; hence our focus is on partnerships that provide both cutting edge technology and expertise in providing business solutions in global markets," said Joedi Wisoeda, XL vice president of strategic business and innovation. Digital Market Asia (29 Nov.) LinkedInFacebookTwitterEmail this Story
  Integrated Marketing 
  • Australian banks venture into mobile card reading
    Australia's Commonwealth Bank and National Australia Bank are in the process of launching a new mobile credit card reader for merchants. The services are intended to give the banks a head start against other mobile payment options and provide a lower-cost alternative to Eftpos modules. Australian Financial Review (27 Nov.) LinkedInFacebookTwitterEmail this Story
  Research & Metrics 
  • Mobile card payments surge in South Korea
    Mobile card spending in South Korea reached more than 10 billion last month, nearly equaling all of last year's total, according to industry sources. “Our sales increased 10-fold last year from 1 billion won of 2010, and expanded over five times this year. NFC mobile payment volume surpassed 10 billion won on a monthly basis, and the growth momentum is set to make the mobile payment part of mainstream trend next year,” said an official with Hana SK mobile cards. Maeil Business Newspaper (South Korea) (30 Nov.) LinkedInFacebookTwitterEmail this Story
  • Tablet sales in China jump 62.5% in third quarter
    With Apples' iPad accounting for more than two-thirds of sales, China's tablet market grew 62.5% year-on-year in the third quarter, with 2.6 million sold, accounting for 71.4% of the market. Lenovo Group's tablets were far behind in second place with 10.5% of sales. Reuters (28 Nov.) LinkedInFacebookTwitterEmail this Story
  • Tablets gain wide household appeal in Philippines
    With their flexibility due to their ability to be left on for long periods and the wide range of content they have to offer, tablets are rapidly becoming common fixtures used by multiple members of Philippine households, observes the Philippine Long Distance Telephone Co. "When these devices are at home, families can use them for social networks, watch videos, read news and feature websites. The tablet PC becomes an appliance,” said Patrick Tan, PLDT head of Home Voice Solutions. (Philippines) (30 Nov.) LinkedInFacebookTwitterEmail this Story
  MMA-APAC News 
  • Staying on the right side of the law
    Stringent new laws have been put into place in New South Wales, Australia, and Sydneysiders are having to get used to them. These laws went into effect on 1 November 2012, and in the first eleven days of enforcement, police reported booking 780 drivers for illegal mobile use. The new traffic laws are quite comprehensive, and drastically limit drivers’ use of mobile phones in vehicles. According to the new laws, drivers in moving or stationary (but not parked) vehicles may only use a mobile phone to make or receive a call or use the audio-playing function if the phone is in a fixed mounting cradle or does not need to be touched or manipulated in any way. Read more. LinkedInFacebookTwitterEmail this Story
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--Gladys Bronwyn Stern,
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