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January 15, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Microsoft contest seeks developers for Windows Phone
    Microsoft is sponsoring a competition to promote Windows Phone 8, seeking developers who want to be recognized as the "Next App Star" for the mobile platform. Voting will determine a winner among 64 company-picked finalists. There "will be thousands of dollars in prizes for the developers of the 64 apps that get selected," Microsoft said in a blog post. The grand-prize winner will appear in a Microsoft ad. TechCrunch (1/14) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • Golf Digest readers can test a TaylorMade club via mobile
    TaylorMade Golf is giving Golf Digest readers a chance to virtually test a golf club before it hits the market with an augmented-reality ad. By downloading a special application and scanning the ad, mobile users can access various views of the R1 driver, customize it to their swing in three ways and then watch the results of a "test swing." Mobile Marketer (1/15) LinkedInFacebookTwitterEmail this Story
  • Scoutmob mobile deals are now part of Google Field Trip
    The Field Trip service from Google's Niantic Labs, which alerts mobile users to useful information they specify about their surroundings, now incorporates information about Scoutmob's free mobile deals. Scoutmob replaces Google Offers in Field Trip. "This reduces all the friction to the consumer. The consumer doesn't have to do anything except go to a business they see on the map," said Scoutmob co-founder Michael Tavani. ClickZ (1/14) LinkedInFacebookTwitterEmail this Story
  Wireless Ecosystem 
  Marketers Needs 
  • Coke's second-screen app was no fumble at the Super Bowl
    A Coca-Cola application that used game-playing, computer-animated polar bears during last year's Super Bowl engaged fans, says Coke's senior vice president of marketing, Alison Lewis. She says 9 million users streamed online content during the game, spending an average of 28 minutes interacting with the app. "We want to turn shoppers into buyers and cement loyalty into consumers," says Coke's chief retail sales officer, Melvin Landis. Mobile Marketer (1/15) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • Telerik boasts better cross-platform developer environment
    Telerik is building a cloud-based solution to cross-platform development called Icenium that allows "Web developers to build mobile applications without managing the various SDKs, compilers, APIs and tools for each platform," Andrew Nusca writes. While the company's executive vice president, Doug Seven, acknowledged competitors such as Adobe, Apache and Appcelerator, he says "nobody's had the vision to tie this together and make a new development environment." ZDNet (1/14) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • Cab app UberTAXI is ready to roll in Washington, D.C.
    In the wake of legislation recently passed by the City Council of Washington, D.C., the UberTAXI application is up and running in the nation's capital. The car- and cab-hailing service allows users to request a ride through an app, then automatically charges a specified card with the fare and 20% tip at the end. The company blog says supply will be limited at first. VentureBeat (1/14) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Upcoming webinars
    Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave

    Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend.

    Going Mobile -- Top 3 Privacy Tips for 2013

    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors; Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Register to attend. LinkedInFacebookTwitterEmail this Story
  • MMA Forum San Francisco: This is your roadmap to a successful 2013 mobile strategy
    Join us at the San Francisco Forum, Jan. 29-30, to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Time is running out, register today. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
If you can't write your idea on the back of my calling card, you don't have a clear idea."
--David Belasco,
American theatrical producer, director and playwright


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