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November 30, 2012
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News for software and services professionals

  Today's Software Buzz 
  • PaaS is becoming a mainstream technology, CEOs say
    Enterprises are warming to the advantages of platform-as-a-service technology, the CEOs of four PaaS firms say. "When you go into an enterprise and talk to them, you say 'we're here to build the foundation for the next 10 years of app development for you,' " Apprenda CEO Sinclair Schuller said at a conference. As AppFog CEO Lucas Carlson said, "PaaS brings relevance to where application development is going. When it clicks, we'll see a generational change in enterprise spending." VentureBeat (11/29) , VentureBeat (11/29) LinkedInFacebookTwitterEmail this Story
  Cloud Computing 
  • AWS' success was a welcome surprise, Amazon CEO says
    Amazon Web Services is expected to produce $1.5 billion in revenue this year, a development that has surprised founder and CEO Jeff Bezos. Bezos says he encourages Amazon executives and employees to experiment with business ideas. TechCrunch (11/29) LinkedInFacebookTwitterEmail this Story
  • Facebook and Zynga revise their deal, freeing both parties
    Facebook will be able to develop its own social games and Zynga will no longer have to use the social network as its primary platform for launching games under a revised agreement between the companies. However, Facebook quickly stated that it has no plans to offer its own social games. "We will continue to work with Zynga, just as we do with developers of all sizes, to build great experiences for people playing social games through Facebook," the social network said. News Service (11/30) , The Wall Street Journal (11/29) LinkedInFacebookTwitterEmail this Story
  Mobile & Wireless 
  • Ignorance is not bliss when it comes to BYOD
    Almost half of bosses find it easier to ignore the bring-your-own-device trend than to embrace it, according to a survey from Ovum in which 46.1% of respondents said their company turns a blind eye to their mobile-device usage. Experts say that by failing to proactively address BYOD, enterprise IT shops may put their company at risk. "The thing we find so shocking is that there are such a range of tools out there that make it easy for IT to manage BYOD environments. At the end of the day, chances are you'll have a data loss event with BYOD," said Ovum's Adrian Drury. Computerworld (11/29) LinkedInFacebookTwitterEmail this Story
  • RIM dangles developer incentives to get BlackBerry 10 apps
    Research In Motion is stepping up its game to get developers to create or port applications for the forthcoming BlackBerry 10 smartphone, Natasha Lomas writes. In particular, it is providing a number of incentives to Titanium developers using the Appcelerator platform such as one free year of Appcelerator Cloud Services and Analytics, she notes. TechCrunch (11/29) LinkedInFacebookTwitterEmail this Story
  • Other News
  Security & Privacy 
  • Businesses will confront a changing cyberthreat landscape in 2013
    The proliferation of cloud and mobile technologies will create new security challenges for enterprises as they head into 2013, according to this survey of the emerging threat environment. Analysts expect hackers to dedicate more effort to targeting e-commerce on social networks as they seek to steal payment information and customer credentials through schemes such as phishing. Companies can also expect to see an increase in mobile malware and so-called ransomware, according to security firms Symantec and Websense. eWeek (11/29) LinkedInFacebookTwitterEmail this Story
  • Microsoft, ad teams take aim at click fraud
    The Microsoft Malware Protection Center says it will combat click fraud in online advertising by more closely collaborating with the online forensics team of Bing Ads. "[W]e are taking two relatively disparate domains of expertise and tools, namely malware and online advertising, and creating prevention systems and processes for identifying the entire chain of benefactors of click-fraud malware. In this way, we're stopping the flow of illicit money at the adCenter level," Microsoft's Nikola Livic wrote in a blog post. News Service (11/29) LinkedInFacebookTwitterEmail this Story
  • Other News
  Government IT 
  SIIA News 
  • Do you know everything about cloud management solutions?
    The SIIA CODiE Awards is looking for executives, bloggers, VCs, analysts and software experts to judge nominations for the SIIA CODiE Awards. If you feel your background reflects an understanding of the software industry, then sign up today to judge the only peer recognized awards program in the content, education and software industries. Check out the program and nominate yourself today. LinkedInFacebookTwitterEmail this Story
  • "How to Sell the Way Your Customers Want to Buy"
    With the onset of social media and mobile technology, marketing and sales professionals face a nontraditional sales cycle. Sellers are no longer in charge of the customer buying process and the customer expects immediate responses and results. If you are struggling to deliver this demand, then listen to this pre-recorded webinar featuring revenue coach and author Kristin Zhivago on "How to Sell the Way Your Customers Want to Buy." LinkedInFacebookTwitterEmail this Story
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The robbed that smiles, steals something from the thief."
--William Shakespeare,
British playwright

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