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January 9, 2013
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News for mobile marketing professionals

  Top Story 
  • Scope freshens up Facebook following with mobile ads
    Procter & Gamble's Scope brand is tapping mobile ads in a bid to boost its following on Facebook. The brand's ads use mobile video to draw consumers in, then prompts them to "like" the brand on Facebook. "Mobile lets us reach our target audience, who are heavy social media users and likely accessing information across multiple platforms," says P&G marketer Rishi Dhingra. Mobile Marketer (1/8) LinkedInFacebookTwitterEmail this Story
  Consumer Engagement 
  • Group pursues common ad metrics for mobile apps
    The Interactive Advertising Bureau is trying to resolve differences and encourage a common formulation for measuring ad impressions in mobile applications, reacting to the proliferation of ad metrics in mobile. The U.S. arm of the group is leading the effort with help from its U.K. counterpart. "The whole idea of coming up with definitions and guidelines is about finding a consistent point of how ads are being delivered," said Jonathan Mew, IAB U.K.'s director of mobile and operations. (U.K) (free content) (1/8) LinkedInFacebookTwitterEmail this Story
  • Coors Light engages sports fans with guide to bars, restaurants
    A location-based guide to nearby bars and restaurants is part of Coors Light's mobile campaign designed to engage on-the-go sports fans during playoff season. The banner ads, which appear in a number of iPhone applications, invite users to enjoy Coors and, when tapped, point to the nearest watering holes. Mobile Marketer (1/9) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Chartboost raises funds for mobile game ad network, plans to add in-app commerce
    Chartboost is looking to build out its technology, add an in-application commerce product and expand overseas its service, which amounts to an ad network for mobile games with the help of $19 million in Series B funding. The profitable business' current network of 12,000 mobile games reaches 300 million unique devices a month via 6 billion game sessions. Adweek (1/8) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Mobile Web is becoming a Christmas fixture
    Holiday digital habits are changing, with mobile Internet activity becoming an ingrained part of the Christmas holiday, according to figures from eDigitalResearch and IMRG. In a tally of 2,000 online subscribers, almost 9 in 10 accessed the Internet on Christmas Day or the day after, with 30% doing so from a smartphone and 21% from a tablet. Also, 42% went online while watching TV at some point during those two days. Mobile Marketing Magazine (1/8) LinkedInFacebookTwitterEmail this Story
  • Marketers begin to think mobile, social first
    Marketers are adapting quickly and learning to think about mobile first, as the outlines of how mobile users differ from PC users in their online behavior become clear, this article notes. For instance, mobile users tend to spend more time on social media, making them "the most engaged folks on social networks," observed Chia Chen, senior vice president and mobile practice lead at Digitas. "So the question is, how do we think about it from a mobile perspective in the beginning?" he asks. eMarketer (1/9) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Privacy rules are the hangup as Facebook considers ad network
    Facebook's decision to adhere to its own privacy standards, while declining to be part of the Digital Advertising Alliance's program, presents an obstacle to advertisers who might otherwise wish to embrace a Facebook ad network. Facebook's mobile ad network appears to be on is on hold for now, following test programs, with Facebook perhaps realizing that introduction of an ad network under its own privacy rules would curb agencies' spending commitments, writes Kate Kaye. Advertising Age (tiered subscription model) (1/8) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Upcoming webinars
    Mobile Marketers' Dream in 2013: How Apple Passbook Ushers in the Third Mobile Marketing Wave

    Passbook is the new mobile marketing imperative: how to leverage it to drive sales, boost loyalty, and increase customer engagement. Passbook adoption will skyrocket in 2013, as Marketers close the books on this Holiday season and gear up for the year ahead. Apple Passbook offers companies a groundbreaking opportunity to engage mobile consumers with coupons, tickets, loyalty cards, membership passes and more -- that are both dynamic and highly relevant (time- and location-aware). Marketers can deliver offers with ease and speed, centralized on their customers' mobile devices, letting them more effectively close the loop from acquisition and engagement, to conversion. Join us online to discuss Passbook strategies and understand: The essential new role of Passbook in the mobile marketing mix; How passes can bolster your existing app strategy -- or offer you a conduit to your customers' phones for the first time; How passes work as powerful "lightweight" apps, that can be updated in real-time; How to easily execute Passbook campaigns without writing code or being a developer. Register to attend.

    Going Mobile -- Top 3 Privacy Tips for 2013

    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors; Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Register to attend. LinkedInFacebookTwitterEmail this Story
  • MMA Forum San Francisco: This is your roadmap to a successful 2013 mobile strategy
    Join us at the San Francisco Forum, Jan. 29-30, to hear from leading marketing pioneers who are blazing the trails with mobile at the center of their broader marketing strategies. Discover how the use mobile data can accelerate the path to purchase, how leading retail brands are using mobile to derive loyalty, how to apply mobile analytics to optimize your campaigns across channels and how to embrace the new mobile connected age to transform not only you're your thinking, but also your business. Walk away from this information-packed 2-day event with your own roadmap for how to effectively infuse mobile into your brand's broader marketing strategy and send you on the right path for 2013 and beyond. Time is running out, register today. LinkedInFacebookTwitterEmail this Story
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Mobile Marketing Resources | Industry Directory

Position TitleCompany NameLocation
Media Tech EngineerWildTangent, Inc. Redmond, WA
Account Executive, MobileAOLMultiple Locations, United States
Director of Social MediaRatify, IncBellevue, WA
Regional Director, Sales DevelopmentPandoraNew York, NY
Digital Media Planner/BuyerShine United, LLCMadison, WI
Click here to view more job listings.

If you want to test your memory, try to recall what you were worrying about one year ago today."
--E. Joseph Cossman,
American entrepreneur and inventor

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