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November 21, 2012
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News about digital retail commerce

  Top Story 
  • Pinterest's holiday calendar features brands, celebrities
    Pinterest has created a "30 Days of Pinspiration" holiday calendar as part of a marketing push, with special pages devoted to celebrities such as Katie Couric, brands such as Starbucks and nonprofit outfits such as the U.S. Marine Corps. A special site -- -- will feature the calendar, and Pinterest is promoting the effort through other social media sites. Advertising Age (tiered subscription model) (11/20) LinkedInFacebookTwitterEmail this Story
  Online Retail Trends 
  • Forecasters call for double-digit holiday sales growth online
    Online retail sales are on track to rise 16.4% this holiday season compared with the same period last year, according to a forecast from Jefferies & Co. Analysts and retailers expect to see another strong season for online sales, driven by a few factors including a slew of free-shipping offers and a rise in tablet and smartphone shopping. Reuters (11/20) LinkedInFacebookTwitterEmail this Story
  • Online retailers deck the virtual halls: Online and multichannel retailers including Macy's, Crate and Barrel, Williams-Sonoma and Wayfair are going all out to get their e-commerce sites ready for Black Friday weekend and Cyber Monday, which some forecasters say will bring a record $2 billion in sales in a single day. Internet Retailer (11/20) LinkedInFacebookTwitterEmail this Story
  New Media & Technology 
  • Researchers hope body scanner boosts online apparel sales
    Researchers at the London College of Fashion and the University of Surrey teamed with tech company Bodymetrics to create a virtual tape measure that uses images snapped by a webcam or smartphone to determine an online shopper's proper size. The company, which has already created in-store sensors for retailers including Bloomingdale's, Selfridges and Karstadt, aims to use the technology to help fashion retailers boost online sales. Reuters (11/20) LinkedInFacebookTwitterEmail this Story
  • Twitter: Retail tweets spur higher sales
    Some 39% of Twitter users bought something after seeing a retail tweet, higher than the 27% of the overall online population that makes a purchase, according to a study released by the social media site. The study, done by Compete, included data from 7,800 Internet users and 665 retailers including Wal-Mart, Apple, Amazon and Pottery Barn. Adweek (11/20) LinkedInFacebookTwitterEmail this Story
  Companies in the News 
  • Google Play increases international music
    Google has sealed European licensing deals to add 5.5 million musical works from 35 countries to Google Play. The deals were key for Google, which has been playing catch-up with Apple and Amazon regarding digital music. eWeek (11/20) LinkedInFacebookTwitterEmail this Story
  • Amazon goes social with brand pages
    Amazon has launched Amazon Pages, giving brands the ability to set up pages that incorporate some of the more popular features of Facebook and Pinterest. Brands can customize their pages using one of three templates and can act as publishers when it comes to posting content including images, product pictures and 140-character messages. Adweek (11/20) LinkedInFacebookTwitterEmail this Story
  • Nordstrom highlights boots in winter mobile campaign
    Winter is the theme in Nordstrom's latest mobile campaign on Pandora's iPhone application, with images of winter boots as the draw inviting users to explore more products. Tapping the ad takes users to the retailer's mobile site, where they can also browse, search and buy, as well as check for availability of individual items at nearby stores. Luxury Daily (11/21) LinkedInFacebookTwitterEmail this Story
  • Puma taps mobile to set its brand apart
    Puma is employing mobile to immerse its in-store customers in the brand experience and set itself apart from competitors. Among other things, visitors find an interactive wall of iPads and wall-mounted boxes displaying various images in dressing rooms. "It is our responsibility as a brand to be a challenger brand, to be irreverent, to be different from everybody else out there," said Adam Petrick, Puma's senior global head of brand management. MediaPost Communications/Online Media Daily (11/14) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  Interactive Advertising 
  • Esquire brings mobile interaction to every page of December issue
    Every page of the December issue of Esquire is interactive, with the Netpage application allowing mobile users to access additional content or save and share content with friends. A Lexus ad can also be activated, and some items in the issue can be purchased using the app, which does not rely on printed QR codes or digital watermarks. Mobile Marketer (11/21) LinkedInFacebookTwitterEmail this Story
  • Ads get personal with Adobe's Project Primetime platform
    Adobe has converted its Auditude acquisition into a multichannel video content platform called Project Primetime, which allows advertisers to segment and target different audiences at the same time. For example, "Coke could make sure that a mom watching the Olympics on her tablet would see an ad that's different from the one shown to a teenager watching on her iPod Touch and also different from the one shown to a twentysomething watching on Xbox," writes Tim Peterson. Adweek (11/15) LinkedInFacebookTwitterEmail this Story
  Legislative & Regulatory 
  • Mass. pushes Amazon on sales tax collection
    Massachusetts Gov. Deval Patrick's office is prodding Amazon to start collecting sales tax next year. The administration says the online retailer's acquisition of Kiva Systems in North Reading and an effort to establish an engineering office in Cambridge create a physical presence in the state. The Boston Globe (tiered subscription model) (11/20) LinkedInFacebookTwitterEmail this Story Spotlight 
  • How retailers are stuffing Thanksgiving full of online deals
    Driven by consumer demand, one study shows 46% of retailers are planning special Thanksgiving Day deals as part of their Black Friday weekend promotional plans.'s Artemis Berry recaps the top multichannel trends and tactics aimed at deal-seeking consumers, and recaps which retailers are offering exclusive promotions that will give shoppers a few more things to be thankful for this Turkey Day. Read more. Blog (11/21) LinkedInFacebookTwitterEmail this Story
  • How fast-growing retail companies leverage audience engagement
    Technology has shifted the balance of informational power to consumers, and for retailers to survive and thrive, companies must continuously innovate to earn and captivate shoppers. In a recent addition to the white paper library, ExactTarget's in-depth study of the 100 fastest-growing retail chains in America revealed the methodologies behind how these companies are building and engaging consumer audiences through their in-store, digital and mobile touch points. Download the white paper. LinkedInFacebookTwitterEmail this Story
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  Editor's Note 
  • SmartBrief will not publish Thursday and Friday
    In observance of Thanksgiving in the U.S., SmartBrief will not be published Thursday and Friday. Publication will resume Monday. Enjoy the holiday! LinkedInFacebookTwitterEmail this Story
If the only prayer you said in your whole life was 'thank you,' that would suffice."
--Meister Eckhart,
German theologian and philosopher

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