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December 26, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Brands go online to promote post-Christmas sales
    Many consumers are skipping in-store sales and doing their post-Christmas shopping online, according to a survey conducted on behalf of American Express Canada. Marketers have responded accordingly, using online coupons and Twitter promotions to reach out to consumers in preparation for a surge in post-season online shopping. The Toronto Star (12/25) LinkedInFacebookTwitterEmail this Story
  • Marketers seek industry standard for cross-platform metrics
    Marketers are struggling to make sense of performance data from multiple different platforms, with digital's cost-per-impression and cost-per-click metrics failing to translate easily into the standard metrics used in other platforms. Almost half of marketers believe a simple count of unique viewers or visitors will likely emerge as the industry standard for cross-platform measurement, according to a survey by ANA and Forrester Research. eMarketer (12/26) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Can mobile advertising stop being weird?
    Mobile advertising is still seen by many brands as simply "online paid advertising made little," says Melissa Parrish, a senior analyst at Forrester Research. That undervalues the medium and leads marketers to miss out on mobile's true potential, Parrish argues. "Mobile advertising is in a really weird place right now," she says. Chicago Tribune (tiered subscription model) (12/25) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • HTML5 can't deliver on its promise yet, developer says
    HTML5 can't deliver the kind of performance developers currently need, says Keepskor founder Tristan Louis. His company spent a full year working on HTML5 applications, only to find the platform couldn't live up to its promise. "HTML5 is great on paper and has a lot of potential -- in the future," Louis says. (12/24) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  Small Businesses & Entrepreneurs 
  • 2013 holds big opportunities for online marketers
    Three major trends will shape online marketing for SMBs and B2B brands in 2013, writes Megan Leap. Improve your performance by optimizing landing pages, using automated marketing solutions and developing specific online content for each stage of the purchasing cycle, Leap advises. B2C Marketing Insider (12/21) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Do you have the best websites for advertising? Can you prove it?
    The Web Marketing Association judges will select the best websites used as advertising in 86 industries as part of their 11th annual Internet Advertising Competition Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising. Companies or agencies wishing to nominate their work for consideration may do so here before the deadline of Jan. 31. LinkedInFacebookTwitterEmail this Story
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  Featured Content 

Never get so fascinated by the extraordinary that you forget the ordinary."
--Magdalen Nabb,
British author

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