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December 11, 2012
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Philadelphia papers to offer separate paid sites
    The digital marriage of the Philadelphia Inquirer and Daily News at will dissolve in the next quarter as both newspapers plan sites with paid subscription models. will remain but will be devoted primarily to video and entertainment content. Andrew Mendelson, chair of the journalism department at Temple University, said it was difficult for the two papers to distinguish themselves on a common site, noting that "people don't buy generic news, they want something that has voice, something that's familiar." (12/10), MediaPost Communications/MediaDailyNews (12/10) LinkedInFacebookTwitterEmail this Story
  • 2012 sees more magazine launches, fewer foldings
    As measured by launches and crashes, the magazine industry has been looking up this year, according to Launches totaled 195 this year, compared with 181 in 2011, and 74 titles went out of publication, about the half the number of titles that died last year. Crain's New York Business (12/10) LinkedInFacebookTwitterEmail this Story
  • Paid online models to be in place at all McClatchy papers by year-end
    McClatchy says it is on schedule to have paid online subscriptions in place at all of its 28 daily newspapers by year's end. Meanwhile, Landmark Media Enterprises says all its papers will have paid models in the coming year, and The Washington Post says it will probably begin charging online readers in the next few months. (12/10) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • Demographic segmentation leads e-mail performance techniques
    Marketers sent more newsletters, promotions/discounts and free content via e-mail than any other type in 2012, according to a survey from Lyris. List segmentation and e-mail performance reporting led among the techniques employed by marketers to ensure the success of e-mail campaigns. Among marketers who segmented lists, demographic differentiation is the most popular form of segmentation, followed by purchase history and e-mail open rates. eMarketer (12/11) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Washington Post Style editor leaves for TV writing job
    Ned Martel, The Washington Post's former Style editor, says he is searching for "more edge than Washington can offer" as he switches coasts to join the writers at Ryan Murphy Television, creators of "Glee" and "The New Normal." A management memo to Post staff noted that Martel "oversaw Style for two years and steered feature writers and critics toward the provocative, the undiscovered and the unorthodox. He spotted new talent, including Jason Horowitz, and helped guide the staff's graceful turn toward digital that [we continue] to build on today." (12/10) LinkedInFacebookTwitterEmail this Story
  Case Studies 
  • Tumblr Storyboard blurs the line between marketing, journalism
    Tumblr's Storyboard site is designed to provide a way to assemble interesting trends and content emanating from Tumblr's network of blogs. But with brands taking advantage of the form, it raises the question of whether much of the content merely amounts to sophisticated marketing, experts ask. With more sophisticated ways for marketers to convey their message, the distinction between commercial content and journalism grows more problematic. Capital New York (12/10) LinkedInFacebookTwitterEmail this Story
  API News and Events 
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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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