February 21, 2013
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Stories from the Street
The case against outsourcing your recruiting efforts
Bryan Burkhart, founder of H.Bloom, has expanded his company to include 80 employees without ever using a professional recruiting service. Burkhart says it's better -- and cheaper -- to handle recruiting yourself by looking for talented candidates on LinkedIn. The keys to using LinkedIn effectively are to define the role you need to fill and the type of candidate you are looking for, upgrade to a premium LinkedIn account and search for candidates, and then send them a persuasive pitch. The New York Times (tiered subscription model)/You're the Boss blog (2/19)
Caring for Customers
A better way to think about your target audience
You should think about your customers as individuals rather than as members of demographic groups if you want to create effective marketing messages, writes James Archer, CEO of Forty. He suggests creating a customer persona, giving that persona a name and understanding his or her habits and preferences and what motivates them. In meetings, he writes, your team would "no longer have to try to hold an abstract customer profile in their heads; they can simply ask, 'What would Sarah think about this?'" Inc. online (free registration) (2/20)
Keeping Shop
How to stop revolving-door employment
Keeping workers happily engaged on the job is key to keeping them around, and ensuring they have a good relationship with their bosses is the first step, writes James Duval, who heads technology and electronic entertainment at GKBC. Duval's other tips: Providing enjoyment and challenge on the job, smoothing out office stress and making sure workers' values line up with those of the company. B2C Marketing Insider (2/20)
How to hire unpaid interns without getting sued
You can avoid legal pitfalls when hiring unpaid interns by setting clear ground rules, providing valuable learning opportunities and adjusting your expectations, writes Joe Taylor Jr. "Instead of thinking about your internship program as a source of extra labor, think of it as an opportunity to give back to your community and to your industry," he writes. Small Business Computing (2/20)
Managing the Money
5 ways to make filing your taxes easier
You can make preparing your taxes less of a headache by using accounting software to record your expenses, backing up key files on your computer and holding on to key documents, according to tax expert Russell Fox. Entrepreneur online (2/20)
Tips & Tools
Can you accomplish more by working less?
Energy Project CEO Tony Schwartz says we all could get more done at work if we took more strategic breaks, but getting employees to buy into the idea could be tough. Leslie Perlow, a professor at Harvard Business School, suggests setting up a companywide policy for time off and praising employees for following it. Start small, she says, and find an approach you can measure. Fast Company online (2/20)
News You Can Use
Business lending surges as banks seek growth
U.S. businesses are inundated with so many inexpensive loans that banks' margins are coming under pressure. Commercial and industrial loans increased 16% in 2012, according to SNL Financial. A Federal Reserve survey found narrowing loan spreads and relaxed lending standards. The Wall Street Journal (2/19)
How employers should prepare for the Affordable Care Act
March means employers will need to send workers written notices that explain state and federal health care exchanges and that offer the option of purchasing health coverage from an exchange. Some employers may find that most workers want to stick with the coverage they have, lawyer David Barron writes. Employers should plan for the worst-case scenario, Barron writes. TalentMgt.com (2/19)
Physiologically, we've hit the limit of the number of hours that all but the most unusual human beings can work and still be able to produce at a high level."
-- Tony Schwartz, CEO of The Energy Project, as quoted by Fast Company online
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