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March 8, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  Trendwatch 
  • Marketers shut out as Facebook updates newsfeed
    Facebook surprised marketers Thursday by effectively shutting them out of the social network's new content-specific feeds, with CEO Mark Zuckerberg saying it hadn't yet been decided how to handle advertising on the feeds. Targeting brand jingles to the Music feed or image-based ads to the Photos feed would "definitely [be] a great opportunity for advertisers" says Performics global CEO Daina Middleton. "I don't know why they're not making that available right now." Adweek (3/7) LinkedInFacebookTwitterEmail this Story
  • How to create standout online video advertising
    Too many online video marketers are still winging it, since the industry is too young for a consensus about best practices to have formed, writes Tessa Wegert. Still, there are some strategies that have proved highly effective, such as running user-created video contests or seeking virality by creating a funny clip with a surprising ending. ClickZ (3/7) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • MMA, industry groups release new mobile-advertising guidelines
    The Mobile Marketing Association, the Interactive Advertising Bureau and the Media Rating Council have jointly released new guidelines for in-application mobile advertising. The MMA has also released guidelines meant to improve return on investment on mobile coupon ads. "The goal of the standard is to try to link up the upper funnel advertising and media buying with the lower funnel performance marketing activity and really demonstrate and show that they are one and the same," says Michael Becker, the MMA's North American managing director. BtoB Magazine (3/7), MobileCommerceDaily.com (3/8) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Responsive-website tool Foundation gets a mobile-first update
    ZURB has updated its Foundation framework, a responsive website development tool, with a ground-up, mobile-first rewrite. "Foundation offers a set of HTML and CSS building blocks you can use to quickly develop basic site structure and design -- layouts, typography, forms and other common design elements are all available," explains Scott Gilbertson. Webmonkey (3/7) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  Small Businesses & Entrepreneurs 
  • Small businesses plan to invest in digital in 2013
    Nearly a quarter of small businesses in the U.S. plan to invest in improving their corporate website this year, and a fifth will put resources toward improving their SEO, according to an Ad-ology Research study. Nearly 70% of small businesses run their own websites, the study indicated. eMarketer (3/7) LinkedInFacebookTwitterEmail this Story
  On Leadership 

Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

  SmartQuote  
Hope never abandons you, you abandon it."
--George Weinberg,
American psychologist, writer and activist


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