Reading this on a mobile device? Try our optimized mobile version here: http://r.smartbrief.com/resp/emwPCfbwocfEafrBLaTK

March 8, 2013
Sign upForwardArchiveAdvertise
Current News and Ideas for Web Developers and Marketers

  Top Story 
 
Build Your Own Marketing Cloud
Learn how Tealium®solutions can help seamlessly manage and connect your siloed digital marketing applications and data. Leverage our more than 700+ turnkey vendor and partner integrations to help reduce marketing complexity and drive more personalized customer interactions across all digital touch points. Free Guidebook

  Trendwatch 
  • Marketers shut out as Facebook updates newsfeed
    Facebook surprised marketers Thursday by effectively shutting them out of the social network's new content-specific feeds, with CEO Mark Zuckerberg saying it hadn't yet been decided how to handle advertising on the feeds. Targeting brand jingles to the Music feed or image-based ads to the Photos feed would "definitely [be] a great opportunity for advertisers" says Performics global CEO Daina Middleton. "I don't know why they're not making that available right now." Adweek (3/7) LinkedInFacebookTwitterEmail this Story
  • How to create standout online video advertising
    Too many online video marketers are still winging it, since the industry is too young for a consensus about best practices to have formed, writes Tessa Wegert. Still, there are some strategies that have proved highly effective, such as running user-created video contests or seeking virality by creating a funny clip with a surprising ending. ClickZ (3/7) LinkedInFacebookTwitterEmail this Story
How Much Do You Really Need to Make? The Answer May Shock You
Rather than focus on what you can afford to pull out of the business to cover your living expenses, you need to focus on how much you need to earn at your business in order to afford the lifestyle you want to have. This is where the Personal Earnings Goal, or PEG, comes into play. Learn how to calculate your PEG and find out how much you really need to make.

  Getting the Word Out 
 
  • MMA, industry groups release new mobile-advertising guidelines
    The Mobile Marketing Association, the Interactive Advertising Bureau and the Media Rating Council have jointly released new guidelines for in-application mobile advertising. The MMA has also released guidelines meant to improve return on investment on mobile coupon ads. "The goal of the standard is to try to link up the upper funnel advertising and media buying with the lower funnel performance marketing activity and really demonstrate and show that they are one and the same," says Michael Becker, the MMA's North American managing director. BtoB Magazine (3/7), MobileCommerceDaily.com (3/8) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Developer Update 
  • Responsive-website tool Foundation gets a mobile-first update
    ZURB has updated its Foundation framework, a responsive website development tool, with a ground-up, mobile-first rewrite. "Foundation offers a set of HTML and CSS building blocks you can use to quickly develop basic site structure and design -- layouts, typography, forms and other common design elements are all available," explains Scott Gilbertson. Webmonkey (3/7) LinkedInFacebookTwitterEmail this Story
Follow SmartBrief on LinkedInFollow SmartBrief on LinkedIn
The leading digital publisher of targeted business news and information is now on LinkedIn. Follow SmartBrief today and share your favorite business news stories with the web's most popular professional network.
Follow us today
.

  Design Corner 
  Small Businesses & Entrepreneurs 
  • Small businesses plan to invest in digital in 2013
    Nearly a quarter of small businesses in the U.S. plan to invest in improving their corporate website this year, and a fifth will put resources toward improving their SEO, according to an Ad-ology Research study. Nearly 70% of small businesses run their own websites, the study indicated. eMarketer (3/7) LinkedInFacebookTwitterEmail this Story
  On Leadership 

Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

  SmartQuote  
Hope never abandons you, you abandon it."
--George Weinberg,
American psychologist, writer and activist


LinkedInFacebookTwitterEmail this Story

 
 
Subscriber Tools
     
Print friendly format | Web version | Search past news | Archive | Privacy policy

Advertise
Account Director:  Jamie Drucker (202) 618-5670
Publisher:  Dena Malouf (202) 407-7837
 
Read more at SmartBrief.com
A powerful website for SmartBrief readers including:
 
 
 Recent Web Marketing Association SmartBrief Issues:   Lead Editor:  Jesse Stanchak
     
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
 
 
© 1999-2013 SmartBrief, Inc.® Legal Information