Reading this on a mobile device? Try our optimized mobile version here:

March 8, 2013
Sign upForwardArchiveAdvertise
Current News and Ideas for Web Developers and Marketers

  Top Story 
A smart marketer's guide to great calls to action
What's the best button color? What copy gets more clicks? In this guide, you'll learn how the right button color, copy, shape and placement can skyrocket your click rates. Get the guide now!

  • Marketers shut out as Facebook updates newsfeed
    Facebook surprised marketers Thursday by effectively shutting them out of the social network's new content-specific feeds, with CEO Mark Zuckerberg saying it hadn't yet been decided how to handle advertising on the feeds. Targeting brand jingles to the Music feed or image-based ads to the Photos feed would "definitely [be] a great opportunity for advertisers" says Performics global CEO Daina Middleton. "I don't know why they're not making that available right now." Adweek (3/7) LinkedInFacebookTwitterEmail this Story
  • How to create standout online video advertising
    Too many online video marketers are still winging it, since the industry is too young for a consensus about best practices to have formed, writes Tessa Wegert. Still, there are some strategies that have proved highly effective, such as running user-created video contests or seeking virality by creating a funny clip with a surprising ending. ClickZ (3/7) LinkedInFacebookTwitterEmail this Story
Custom/Branded Email Marketing Platform: Boost Your Bottom Line
Are you creating email campaigns for clients? Would you like a branded solution to enhance your revenue? StreamSend Private Label gives you powerful tools to manage and improve your bottom line. Discover how to seamlessly create template libraries, configure custom templates, easily add video, social and interactive features. And manage all clients from a central location.

To learn more click here!

  Getting the Word Out 
  • MMA, industry groups release new mobile-advertising guidelines
    The Mobile Marketing Association, the Interactive Advertising Bureau and the Media Rating Council have jointly released new guidelines for in-application mobile advertising. The MMA has also released guidelines meant to improve return on investment on mobile coupon ads. "The goal of the standard is to try to link up the upper funnel advertising and media buying with the lower funnel performance marketing activity and really demonstrate and show that they are one and the same," says Michael Becker, the MMA's North American managing director. BtoB Magazine (3/7), (3/8) LinkedInFacebookTwitterEmail this Story
5 Keys to Launching a Killer Website
Because websites serve many functions and have moving parts, it's a serious undertaking to design, build and launch a site. If you want killer results, you need a solid plan. This eBook details five steps to launching a killer website.

  Developer Update 
  • Responsive-website tool Foundation gets a mobile-first update
    ZURB has updated its Foundation framework, a responsive website development tool, with a ground-up, mobile-first rewrite. "Foundation offers a set of HTML and CSS building blocks you can use to quickly develop basic site structure and design -- layouts, typography, forms and other common design elements are all available," explains Scott Gilbertson. Webmonkey (3/7) LinkedInFacebookTwitterEmail this Story
How many digital experiences have you created today?
That might seem like an odd question, but it's one that we see marketers needing to address. Written by Robert Rose, Chief Strategy Officer of Content Marketing Institute, this white paper provides insights on how a smart digital content management strategy helps content marketers scale their multichannel marketing efforts. Download now.

  Design Corner 
  Small Businesses & Entrepreneurs 
  • Small businesses plan to invest in digital in 2013
    Nearly a quarter of small businesses in the U.S. plan to invest in improving their corporate website this year, and a fifth will put resources toward improving their SEO, according to an Ad-ology Research study. Nearly 70% of small businesses run their own websites, the study indicated. eMarketer (3/7) LinkedInFacebookTwitterEmail this Story
  On Leadership 

Top five news stories from SmartBrief on Leadership this week. Want more leadership news?

Hope never abandons you, you abandon it."
--George Weinberg,
American psychologist, writer and activist

LinkedInFacebookTwitterEmail this Story

Subscriber Tools
Print friendly format | Web version | Search past news | Archive | Privacy policy

Account Director:  Jamie Drucker (202) 618-5670
Publisher:  Dena Malouf (202) 407-7837
A powerful website for SmartBrief readers including:
 Recent Web Marketing Association SmartBrief Issues:   Lead Editor:  Jesse Stanchak
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2013 SmartBrief, Inc.® Legal Information