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| Best Business Practices
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- Show, don't just tell, why your product is great
Sales messages often make the mistake of telling customers how marketers want them to feel about a product or service, instead of demonstrating value and letting them decide, writes Geoffrey James. A winning sales message should center on the customer. Don't just describe the product, offer a solid and supported reason why it is special. James advises highlighting facts that would "actually spark an emotional response." Inc. online (free registration)
(12/12)
- Why you should clear the clutter from your sales pipeline
In addition to improving your lead-nurturing efforts, maintaining a well-organized sales pipeline and database can help you with segmentation, writes Max Stinson. "Lead segmentation and nurturing go hand in hand -- the better the segmentation is, the easier it is to find and nurture leads that fall under higher priority." Companies that provide database management and list management can help you remove clutter from your pipeline, he notes. B2C Marketing Insider
(12/12)
| Industry Insight
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- Commentary: 4 steps to calculate the right amount of life insurance
Clients must manage their insurability, which changes over time, in order to determine their appropriate amount of life insurance coverage, according to this article. This involves a four-step process to establish the maximum amount of coverage available to them; determine their "insurability reserve," or unused life insurance capacity; decide whether to purchase additional coverage; and annually review the client's policies and insurability reserve. National Underwriter Life & Health
(12/12)
| Market Trends
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| Health Insurance Plan Company News
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| Vendor Company News
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| AHIP News
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Secure your AHIP 2013 conference sponsorships
Sponsorship opportunities are available for AHIP 2013 conferences such as the National Policy Forum, March 13 and 14 in Washington, D.C., and Institute 2013, June 12 to 14 in Las Vegas. Reach hundreds of health care decision-makers who attend AHIP conferences to learn and network. Contact AHIP’s Business Development Team at BusinessDevelpment@ahip.org or 866-707-AHIP (2447) for details.
| SmartQuote
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 | The best preparation for tomorrow is to do today's work superbly well."
--William Osler,
Canadian physician
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| AHIP Solutions Team |
Managing Editor, Online Publishing:
Yvonne Chanatry
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| | Recent
AHIP Agents and Brokers SmartBrief Issues:
- Thursday, December 13, 2012
- Wednesday, December 12, 2012
- Tuesday, December 11, 2012
- Monday, December 10, 2012
- Friday, December 07, 2012
| | | Lead Editor:
Melissa Turner
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