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December 14, 2012
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  Best Business Practices 
  • Show, don't just tell, why your product is great
    Sales messages often make the mistake of telling customers how marketers want them to feel about a product or service, instead of demonstrating value and letting them decide, writes Geoffrey James. A winning sales message should center on the customer. Don't just describe the product, offer a solid and supported reason why it is special. James advises highlighting facts that would "actually spark an emotional response." Inc. online (free registration) (12/12) LinkedInFacebookTwitterEmail this Story
  • Why you should clear the clutter from your sales pipeline
    In addition to improving your lead-nurturing efforts, maintaining a well-organized sales pipeline and database can help you with segmentation, writes Max Stinson. "Lead segmentation and nurturing go hand in hand -- the better the segmentation is, the easier it is to find and nurture leads that fall under higher priority." Companies that provide database management and list management can help you remove clutter from your pipeline, he notes. B2C Marketing Insider (12/12) LinkedInFacebookTwitterEmail this Story
  • Other News
  Industry Insight 
  • Commentary: 4 steps to calculate the right amount of life insurance
    Clients must manage their insurability, which changes over time, in order to determine their appropriate amount of life insurance coverage, according to this article. This involves a four-step process to establish the maximum amount of coverage available to them; determine their "insurability reserve," or unused life insurance capacity; decide whether to purchase additional coverage; and annually review the client's policies and insurability reserve. National Underwriter Life & Health (12/12) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • Life insurance customers report highest-ever satisfaction, report says
    Customers reported record-high satisfaction with life insurance carriers because of premium stability, according to the American Customer Satisfaction Index. Premiums are among the few aspects of life insurance that can be measured when customers report satisfaction levels, given the kind of insurer interaction that the product involves, said David VanAmburg of the American Customer Satisfaction Index. National Underwriter Life & Health (12/11) LinkedInFacebookTwitterEmail this Story
  Health Insurance Plan Company News 
  Vendor Company News 
Learn more about Exchanges
Learn more about Exchanges through AHIP's timely new online course, Health Insurance Exchanges and the Affordable Care Act (ACA). You'll learn about Exchanges from their beginning to implementing reform and beyond. The online format allows you to learn around your schedule. Register today.
  AHIP News 
  • Secure your AHIP 2013 conference sponsorships
    Sponsorship opportunities are available for AHIP 2013 conferences such as the National Policy Forum, March 13 and 14 in Washington, D.C., and Institute 2013, June 12 to 14 in Las Vegas. Reach hundreds of health care decision-makers who attend AHIP conferences to learn and network. Contact AHIP’s Business Development Team at or 866-707-AHIP (2447) for details. LinkedInFacebookTwitterEmail this Story
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Position Title Company Name Location
Project AssociateAmerica's Health Insurance Plans (AHIP)Washington, DC
Associate Director, CORECouncil for Affordable Quality Healthcare (CAQH)Washington, DC
CAQH CORE Manager, Education, Outreach and Participant RelationsCouncil for Affordable Quality HealthcareWashington, DC
Data Analyst America's Health Insurance Plans Washington, DC
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The best preparation for tomorrow is to do today's work superbly well."
--William Osler,
Canadian physician

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