| News and information on the cleaning products industry |  |
| Business Update |  |  |
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- Novozymes buys enzyme supplier
Novozymes expects to increase sales and efficiency through the purchase of Bio-Products, a unit of Iogen that was auctioned off. "We get a number of products that complement our existing product portfolio and welcome a talented group of employees who are very good at developing and producing industrial enzymes," Novozyme executive Andrew Fordyce said. Bloomberg
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- Column: P&G is spot-on with Super Bowl ad on stain-fighting
Procter & Gamble's Super Bowl advertisement for Tide worked because it got the message across in a humorous way and related to football. "Tide wins one of my top three prizes for creating a winning Super Bowl ad because it so cleverly adhered to one of the basic rules of brand-building. Stay close to what makes your product relevant and different and tell your story in a relevantly different way. This was no Hail Mary pass," writes Allen Adamson. Forbes
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- Clorox sales up, due partly to rampant flu season
Last quarter, Clorox sales were up 9% to $1.33 billion, due in part to an active flu season. As a result, the company boosted its 2013 sales-growth projections from between 2% and 4% to between 3% and 5%. Sales of Clorox cleaning products were up 15% to $425 million, which boosted overall income by 28%. MSN Money
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| Sustainability | | |
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- Unilever audits 1,600 products as part of waste-reduction plan
Unilever is hoping to have a recycle-and-recovery rate of 15% in its 14 biggest markets by the end of the decade, and conducted life-cycle analysis on 1,600 products as part of that effort. "Our goal is to follow the waste hierarchy set forth by the Environmental Protection Agency," said Michael Hughes, a packaging executive at Unilever. "It is to reduce packaging, reuse packaging, and recycle packaging, and we have specific goals within each of those three targets." Packaging World online
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| ACI News | | |
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Take a look back at the 2013 ACI Convention
Catch up on what happened at the global cleaning product industry's top business-to-business event, the 2013 ACI Convention. Visit ACI's website to read the ACI Convention News, published by IHS Chemical Week. And you can look for quick summaries of speaker and policy sessions on ACI's Twitter feed.
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Roses are red, pink laundry makes you blue
Valentine's Day is just around the corner, but there's nothing heart-warming about streaks of pink in fresh, clean loads of white laundry. ACI's Cleaning Matters features some sweet secrets to successful bleaching, plus other tidbits of information to keep your house, hands and dishes clean.
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