| February 1, 2013 | News for broadcast and electronic media leaders |
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- Super Bowl marketers split over whether to preview ads online
With the soaring cost of Super Bowl ads outpacing the growth of the game's audience, advertisers are dividing into two camps. Some are hoping to squeeze the most out of their spots by posting them online -- or teasing portions of them -- before the big event. But others believe that such a move would spoil the freshness and surprise of the ad debuting during the game. The Washington Post
(1/31)     
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Super Bowl will be enhanced by second-screen apps: More than 1 in 3 Super Bowl viewers are expected to use a second screen during the game, and this article highlights some of the features and applications jockeying for attention. They include CBSSports.com, which will be offering special footage and camera angles, and Shazam, which will field all manner of statistics. Social media sites Facebook and Twitter also have Super Bowl-related features as they anticipate widespread discussion. TVNewsCheck (free registration)
(2/1)
| Business & Industry Report | | |
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- Ill. governor signs First Informer Act into law
Illinois' First Informer Broadcasters Act, which allows broadcasters and cablers to receive the necessary credentials to access their operations during emergencies, has been signed into law by Gov. Pat Quinn. "Illinois' brave first responders have always known they can depend on their dedicated local broadcasters to assist them in disseminating critical information to the masses," said Dennis Lyle, president and CEO of the Illinois Broadcasters Association. "This legislation assures our broadcasters can keep generators fueled and stations operational ... allowing them to do what they [do] best: [keep] the public informed." TVNewsCheck (free registration)
(1/31), Radio Ink
(1/31)
| Technology | | |
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- Super Bowl is big story for Baltimore, San Francisco TV outlets
Reporters from TV stations in Baltimore and San Francisco have converged on New Orleans for pregame coverage of Sunday's Super Bowl between the Ravens and the 49ers. Among the stories posted on station websites are a Super Bowl-themed slide show by WBAL; a special section on Ravens linebacker Ray Lewis by WBFF; and a guide to "Kaepernicking," the unique touchdown celebration of 49ers quarterback Colin Kaepernick, by CBS San Francisco's TV-radio outlet. Broadcasting & Cable
(1/31)
- Harris plans radio technology road show
Harris Broadcast on Tuesday in San Diego will launch a six-week road show to discuss radio engineering issues and trends and tout MaxxCasting, its FM-signal maximization technology created in partnership with Geo-Broadcast Solutions. The tour will include additional stops in California and in other cities around the country. Radio World
(1/31)
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- DISH's Hopper receives CES award as CNET backs out of program
CBS-owned CNET is pulling out as producer of the Best of CES awards program, and the Consumer Electronics Association has announced that DISH Network's Hopper DVR, which automatically skips over TV commercials, will share the Best of Show honor. Some members of CNET's staff had protested when CBS intervened to prevent them from honoring the Hopper. The device will now share the top award with the Razer Edge gaming tablet. Variety.com (free content)
(1/31)
- Time Warner Cable: Dodgers' sports net will have long-term payoff
Time Warner Cable is hedging its bets against the escalating cost of sports programming by forging a long-term deal for the Los Angeles Dodgers' new SportsNet LA, according to Chairman and CEO Glenn Britt. "We do not pretend that these deals are inexpensive or cheap, and our sense is that if we're going to carry these games, they're going to be expensive when we get them," Britt said. "So what we think we've done with these deals is to minimize and stabilize the cost over a long time period." Adweek
(1/31), Broadcasting & Cable
(1/31)
| People & Personalities | | |
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- FCC chairman still won't comment on potential departure
Federal Communications Commission Chairman Julius Genachowski, during a press conference on Thursday, dodged any discussions about his future with the agency. "I am working hard every day. We have a terrific agenda, and I am focused on that agenda," he said. However, Beltway insiders believe Genachowski could soon leave the FCC for a position in the private sector or elsewhere within the Obama administration. Broadcasting & Cable
(1/31)
- Geraldo Rivera says he's mulling bid for Senate seat
Radio host and longtime television journalist Geraldo Rivera says he's "been in touch with some people in the Republican Party in New Jersey" about the possibility of running for the U.S. Senate in 2014. If he runs, Rivera is likely to face either Democratic Sen. Frank Lautenberg, who is 89 and hasn't committed to seeking re-election, or Newark Mayor Cory Booker, who has publicly announced his interest in the seat. The Hill/Ballot Box blog
(1/31)
| NAB News | | |
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2013 NAB Show: Opportunities for businesses
Does your company want creative and interactive ways to target buyers among the world's largest gathering of media and entertainment professionals? Consider advertising and sponsorship opportunities at NAB Show. If NAB Show offerings do not provide a perfect match for your company marketing needs, NAB can customize a program.
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