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February 14, 2013
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News for advertising, marketing and media professionals

  Top Story 
  • Half of all ads will be digital by 2018, says Google business chief
    There is a "reasonable probability" that half of all advertising will occur online within the next five years, says Google Senior Vice President and Chief Business Officer Nikesh Arora. That shift will be driven in part by the rise of technologies such as Web-connected TV, Arora adds. "The big tipping point we're waiting for is Internet connected televisions. We're waiting for things going from 'nice-to-have' to 'must-have,'" he says. All Things D (2/12) LinkedInFacebookTwitterGoogle+Email this Story
  Marketing Trends & Research 

  • Two-thirds of online marketers use social ads
    Paid social media advertising is part of about two-thirds of brands' online campaigns, according to a Vizu survey. Social media also plays a role in more than half of predominantly offline campaigns. That trend is increasing the need for marketers to establish meaningful metrics for monitoring the performance of social ads, experts say. ClickZ (2/13) LinkedInFacebookTwitterGoogle+Email this Story
  Company Watch 
  • Facebook delays Preferred Marketing Developers process for new rules
    Facebook is temporarily suspending its Preferred Marketing Developer applications process while it works out new rules that may involve referrals and a "badge" rating system "emphasizing expertise in paid as well as earned and owned media strategies," writes Mark Walsh. In an e-mail to developers, Facebook wrote, "Please note that if you do not buy ads or sponsored stories on behalf of your clients, you will need to show us that you have the ability to pitch a Facebook holistic strategy and influence your clients on media spend." MediaPost Communications/Online Media Daily (2/14), Business Insider (2/12) LinkedInFacebookTwitterGoogle+Email this Story
  Agency News 
  • American Greetings selects Mullen for creative, media
    American Greetings has handed creative, digital and media duties to Mullen, after a review. Element 79, which has been folded into DDB, was the creative incumbent, and PHD had the media. "We selected Mullen for its breadth of experience and approach to helping us meet consumer needs" says Alex Ho, executive director of marketing at American Greetings, which spent $2.7 million on advertising in 2011, per Kantar. Advertising Age (tiered subscription model) (2/13) LinkedInFacebookTwitterGoogle+Email this Story
  Marketer News 
  • Brands are seeing value in "purpose" campaigns
    More companies are highlighting their charitable and environmental efforts in a bid to win brand loyalty through so-called purpose marketing, according to this article. Panera, for example, donates unsold baked goods to anti-hunger organizations, and through agency Cramer-Krasselt has launched a $70 million campaign with the tagline "Live consciously. Eat deliciously." "When people who like the company for the food hear about the kind of company it is, it changes how they feel; they like it even more, for more emotional, more potent, more loyalty-driving reasons," said Marshall Ross, chief creative officer at Cramer-Krasselt. The New York Times (tiered subscription model) (2/13) LinkedInFacebookTwitterGoogle+Email this Story
  Interactive Media 
  • Dunkin' Donuts "hearts" Valentine's Day with social contest
    Dunkin' Donuts is increasing social media efforts surrounding Valentine's Day, after 2011's celebration made the rollout of the heart-shaped doughnut the company's biggest product launch ever. A Twitter-based contest asks fans to tweet about their sweethearts to win JetBlue travel vouchers or other prizes. The brand is encouraging romantic picture postings via Pinterest and Instagram, using the hashtag #DDLove, and encouraging e-gift-card giving via its mobile application. MediaPost Communications/Marketing Daily (2/13) LinkedInFacebookTwitterGoogle+Email this Story
  • Poland Spring is slow to go social after SOTU cameo
    After Sen. Marco Rubio, R-Fla., took an awkwardly timed chug from a Poland Spring bottle during his State of the Union rebuttal speech, watchers took to Twitter to crack jokes. Poland Spring, however, waited until the following morning to make a Facebook post acknowledging the episode. "[T]here is growing expectation that if a product is involved in a moment in the public eye, it ought to react immediately in social media," writes Stuart Elliott. The New York Times (tiered subscription model)/Media Decoder blog (2/13) LinkedInFacebookTwitterGoogle+Email this Story
  IAB News 
  • Want to know more about the IAB Digital Media Sales Certification?
    The January window has ended and the next test window starts April 1. Take a giant step in your career by taking the IAB Digital Media Sales Certification exam. Hundreds of your colleagues are already certified and making a difference -- for themselves and their company. For further details and to find out if you are eligible please visit our website. LinkedInFacebookTwitterGoogle+Email this Story
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Position TitleCompany NameLocation
Digital Marketing ManagerNCC MediaNew York, NY
Manager, Client Services-Sales PlanningPandora Internet RadioOakland, CA
Director of Sales, East CoastdeviantARTNew York, NY
Audience Development ManagerSmartBriefWashington, DC
CHEMICALS EDITORSmartBriefWashington, DC
Project Manager, Digital Media Products & DevelopmentSmartBriefWashington, DC
Retail Sales Director - Digital Media & Targeting DatalogixMultiple Locations, United States
Account Executive, Digial MediaDatalogixNew York City, NY
Senior Manager, Mobile & Video DatalogixNew York City, NY
Senior Account Executive, East CoastTheStreet, Inc.New York, NY
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Mistakes are part of the dues that one pays for a full life."
--Sophia Loren,
Italian actress

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