February 6, 2013
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Today's BuzzSponsored By
Zynga goes mobile in search of missing mojo
Zynga, the company behind some of the most successful social games around, has fallen on difficult times as of late. With social-network users shifting to mobile, Zynga's user base is declining, so the company is working to right itself by bringing its games to mobile devices. "Do I wish that we would have gone all-in on mobile and made a bigger commitment to it earlier? Yes," says Mark Pincus, Zynga's CEO. The New York Times (tiered subscription model) (2/5)
The Social Business Textbook:
Required Reading For Any Social Professional
Brush up on the essentials of great social programs with The Social Business Textbook. Study 8 social subjects and learn key concepts, strategies for success, and brand examples for practical application. This is required reading for any social professional. Download the Social Business Textbook today!
Network Update
What's next for Pinterest?
Pinterest says it has 48 million users and that it's ready to seek an injection of capital, more partnerships and to go international. "They've gotten past the point of being successful with consumers in a big way [and] at some point, the business has to make money," said Jeremy Levine, a member of the company's board. The Wall Street Journal (2/5)
Other News
Ideas in Action
Budweiser names Clydesdale foal "Hope" following contest
Budweiser has given the name "Hope" to the Clydesdale foal that starred in its popular Super Bowl spot, after getting more than 60,000 suggestions via social media and phone calls. Other popular choices included "Landslide" and "Stevie" after the Fleetwood Mac song (and lead singer Stevie Nicks) featured in the spot. "Many of our fans wanted a name to reflect their optimism and spirit, which the name Hope encapsulates beautifully," says Budweiser Brand Director Lori Shambro. The commercial won the annual USA Today Ad Meter poll for favorite Super Bowl spot. USA Today/The Associated Press (2/5), Adweek (2/5)
Research and Reports
"Facebook fatigue" appears to be setting in for many users
More than 25% of U.S. Facebook users say they plan to reduce the amount of time they spend on the social network in 2013, perhaps indicating that "Facebook fatigue" is setting in, according to a Pew Research Center survey. Three percent of those surveyed said they plan to increase their Facebook usage in the coming year. CNN (2/6)
Do you use Quora?
No  64.81%
I have an account, but don't post  22.22%
I've posted to the network a few times  10.49%
I'm a regular user  2.47%
Is Quora worth a business' time?: Quora's might not be an obvious choice for businesses looking to share their message, but the site has business potential, SmartBrief's Jesse Stanchak writes. The site is good for establishing yourself as an expert in a field or for finding out how customers feel about various issues. "Maybe it's about time more brands took a second look at one of the Internet's most intellectual networks," Stanchak writes in SmartBrief's SmartBlog on Social Media.
Are you concerned about social media fatigue among your fan base? 
The TakeawaySponsored By
Why you shouldn't listen to social media naysayers
There will always be social media naysayers, but you don't have to listen to them, Jason Miller writes. Social media has demonstrated its value, so you're better off listening to those who can show you how to use it more effectively. It's important not to let early errors discourage you, but to be willing to experiment until you find the methodology that works best for your business, he writes. Marketo/B2B Marketing and Sales Blog (2/5)
15 key pieces of social media jargon
It can be hard for outsiders to get their heads around the jargon used by social media aficionados, so Louis Foong has created a "social media dictionary" to help people keep up. "Like it, love it, hate it, but you simply can't ignore it -- social media is a common discussion topic and you’ve got to stay up to speed," he writes. LouisFoong.com (2/5)
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Social Shareable
Titus the toddler shoots some hoops
A toddler named Titus apparently has some basketball talent. This video shows Titus pulling off a variety of shots, sinking baskets at multiple angles and even using one ball to knock another into the net. YouTube (2/6)
Who's Hiring?
Position TitleCompany NameLocation
Social Media Manager, Senior-IEB-XBOX Live (815603)MicrosoftRedmond, WA
Social Media Manager HuluGreater Los Angeles Area, CA
Social Media TechnologistMetLifeNew York, NY
Associate Program Manager, Social Media StrategyLiberty Mutual InsuranceGreater Boston Area, MA
Director, Social Media/MarketingMarriott InternationalBethesda, MD
Manager Social Media MattelEl Segundo, CA
Click here to view more job listings.
Pinterest needs to be way easier to use. ... In 2013, we want to be a service that's highly personalized."
-- Evan Sharp, Pinterest co-founder, as quoted by The Wall Street Journal
 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.
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Lead Editor:  Jesse Stanchak
Contributing Editor:  Ben Whitford
Associate Publisher:  Dena Malouf
  P: 202.407.7837

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