| January 22, 2013 | News for the food, beverage and consumer packaged goods industry |
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| Company Watch |  |  |
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- Cheerwine hires sales VP
Regional soft drink Cheerwine has hired Dan Martin as vice president of sales to lead national expansion of the brand as it works toward its goal of being available in all 50 states by 2017. Martin was most recently PepsiCo's group director of field sales. CSP
(1/21)      
- Dole teams with EatingWell magazine
Dole Salads and EatingWell magazine have inked a one-year partnership that includes educational outreach, recipes and the chance to win a custom health and wellness package valued at $25,000. “More than just providing resources, our goal is to work with the experts at EatingWell to offer very tangible ways for families to eat more wholesome, nutritious meals that are flavorful and satisfying," said Chris Mayhew, vice president of marketing for Dole Fresh Vegetables. Progressive Grocer
(1/21)
- Wonder Bread could pose challenges for Flower Foods
If Flower Foods wins its bid to acquire Wonder Bread and other bread brands from the bankrupt Hostess Brands, it will have to invest considerable sums in the brand, said Euromonitor research analyst Matthew Hudak. "Strategy moving forward will have to hinge on brand equity, which is the best thing going for it by a long shot," said Hudak, who added that exploring international markets or appealing to American customers who remember Wonder Bread from their childhood could be smart strategies. BakeryAndSnacks.com (France)
(1/18)
| Trends | | |
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- Drinkable oats, coffeefruit among trends to watch
Ken Sadowsky, known for successful investments in the beverage industry, named five trends to watch for this year. His list includes drinkable oats, textured drinks, coffeefruit, fruit juice made with high-pressure pasteurization and drinks sweetened with xylitol. Forbes
(1/22)
| Corporate Social Responsibility | | |
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- Wrigley sponsors anti-littering campaign in Ireland
Wrigley is sponsoring Neat Streets, an effort from An Taisce, the Ireland National Trust, that encourages schoolchildren in Ireland to plan and launch anti-littering campaigns in their communities. “We are fully supportive of all initiatives that educate and promote more responsible disposal of waste among all sections of society, particularly our young people," said Martin Radvan, president of the Wrigley Foundation. CandyAndSnackToday.com
(1/21)
- Group looks at full-wrap recycling
Eastman Chemical has convened a consortium of about 30 companies to look at the issue of how best to recycle PET bottles with full-wrap labels. "We thought it was time a group formed to collaboratively discuss the challenges and work toward holistic, win-win solutions for everyone, including those companies that process and recycle containers," said Holli Whitt of Eastman Chemical. Packaging World online
(1/17)
| Advertising & Marketing | | |
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| Retail Spotlight | | |
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- Grocers are honored for pushing produce
Fifteen retailers have been recognized by the Produce for Better Health Foundation for their role in promoting fruits and vegetables. The foundation's Role Models are Food Lion, Meijer, Roundy's Supermarkets, Schnuck Markets, Spartan Stores and SUPERVALU. The Champions are Ahold USA, Associated Wholesale Grocers, the Defense Commissary Agency, Donalen's Supermarkets, Hy-Vee, King Kullen Grocery, Redner's Markets, Rohrer Bros. and Weis Markets. Progressive Grocer
(1/21)
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