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- Why HTML5 apps need their own push notifications
To become truly competitive with native applications, HTML5 apps need their own push notifications, writes Viktor Marohnic. It would be fairly easy to set up protocols whereby HTML5 apps could register with the main operating system's notification toolkit -- "a small step for Apple and Google and a giant step for mobile developers," Marohnic writes. TheNextWeb.com
(2/9)     
| Developer Economics
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- SwrveTalk's targeted in-app marketing messages could boost ROI
Swrve's new SwrveTalk will employ demographic and behavioral data to target users with its in-application marketing messages, writes Steve O'Hear. Combined with the Swrve app-analytics platform, SwrveTalk could allow for in-app campaigns that are continually refined to boost return on investment, the company notes. TechCrunch
(2/11)
| Toolbox
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- Onavo shares some of its app data for free
Onavo Insights is sharing with publishers and marketers information the company has gleaned from helping consumers identify and control their data consumption. A free version of Onavo Insights first examines the iOS market for individual use of applications, among other data, although it's "only a taster of the data that the premium service offers," Martin Bryant writes. Onavo CEO Guy Rosen says that version offers "deeper, global insights into how mobile users interact with content, how they discover that content and even how they interact with mobile advertising." TheNextWeb.com
(2/8)
- Study looks at how users arrange their app icons
A team of German researchers has analyzed more than 1,400 screens from more than 130 users to determine how people organize their apps icons. Icon arrangements fall into five distinct patterns, with users grouping them most often by how much they use them, then by functionality, writes Sarah Perez. TechCrunch
(2/10)
| Regulation & Policy
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- Controversial cybersecurity bill will be revived in House
Two House lawmakers reportedly will re-introduce the Cyber Intelligence Sharing and Protection Act and will hold a hearing on how security information is shared between private companies and the government. "The Internet activists who vociferously opposed CISPA last year are certainly primed to oppose the same bill again this year," said Greg Nojeim of the Center for Democracy and Technology. The Hill/Hillicon Valley blog
(2/10)
| Industry Spotlight
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- Intellijoy's expansion into casual games starts off well
Intellijoy's Runaway Studios division, which it formed as it expands from educational applications to casual games, has a hit with its first app, Rescue Roby. Although Intellijoy's education apps reach more than 10 million unique users, "monetization is quite limited," founder Alex Turetsky says. Runaway Studios will create and publish games with in-app purchases and ads -- which Turetsky thinks should be avoided in education apps. The division will also publish games from third-party developers, leveraging its ability to get apps "ready for prime time," Turetsky says. VentureBeat
(2/8)
| App Developers Alliance News
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Free passes to Tablet Strategy West are available! (Feb. 20, Burlingame, Calif.)
Through a mix of real-life deployment presentations by corporate end-users, interviews with IT trendsetters and panel discussions between tech experts, this one-day event will help you plan, develop and manage the most productive tablet project in your organization. Join speakers from Lenovo, Box, Genentech, MobileIron and Creative Strategies. E-mail mike@appalliance.org for a free pass. Passes will be distributed on a first-come, first-served basis. Learn more.
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