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- Infographic: Spread the news to maximize app exposure
Make a good first impression to let your application stand out among the many coming to market every day, this StartApp infographic on app exposure recommends. Consider paying to be preloaded, either as a bookmark or as an already installed app. Look at alternative app stores such as SlideMe and Mobango Mobile Power, which offer different deals and niche audiences. Finally, look to overseas markets such as the U.K. and growing markets such as China rather than limiting sales to the U.S. B2C Marketing Insider
(11/26)     
- Understanding app-store algorithms aids keyword research
As the number of applications increases, so should the attention paid to optimizing app store search for discovery, Clair O'Neill writes. Apple appears to have integrated Chomp into its App Store search algorithm, elevating the importance of the Genius button and the front page screen shot. Adding apps to directory listings such as AppBrain should help developers get discovered in Google Play. Properly researching keywords for inside app stores and organic discovery can help to earn maximum exposure. eConsultancy.com
(11/26)
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MoDevEast is the premier mobile conference in the mid-Atlantic region where developers, managers, designers and marketers gather to accelerate every mobile initiative. Pre-conference workshops on Thursday, Nov 29th, a full conference agenda on Friday, Nov 30th and a hackathon on Dec 1st provide something for every professional involved in mobile. www.modeveast.com |
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- RIM points to more than 50 carriers offering carrier billing
Research In Motion disclosed Monday that more than 50 global operators have instituted carrier billing programs on its BlackBerry App World marketplace, a move that enables subscribers to pay for applications on their wireless phone bills as well as make in-app purchases and buy subscriptions. RIM has deployed technology from Bango, a British mobile payments firm. TheNextWeb.com
(11/26)
| Regulation & Policy
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- Facebook will not use DAA's behavioral-tracking warning icon
The Electronic Privacy Information Center and the Center for Digital Democracy have called on Facebook to reconsider recent changes the groups say threaten members' online privacy. Facebook says it will not use the Digital Advertising Alliance's "Ad Options" icon to signify to users that they are being behaviorally targeted by advertisers. Facebook responded by saying that it "is a strong supporter of transparency and control in the online ecosystem, and we are participating in discussions with many stakeholders, including through the DAA and the U.S. Department of Commerce." Reuters
(11/26), Advertising Age (tiered subscription model)
(11/26)
| Industry Spotlight
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- App serves as a personal wellness coach
Researchers at Mountain View, Calif.-based Lark have developed the Larklife application, which is designed to keep track of fitness, exercise, sleep and nutrition and to serve as a personal coach for health and productivity. The app collects real-time data through a wristband and provides users with personalized reminders. Reuters
(11/26)
| App Developers Alliance News
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See you in L.A. for the Variety Entertainment Apps Conference! Register with 25%-off code ADA25
On Nov. 29, the Alliance is partnering with Variety to host the Entertainment Apps Conference. An awards ceremony will follow the daylong conference, which will bring together top digital distribution and marketing execs from the major studios and networks, CE and set-top box makers, technology and platform providers, and developer and content creators. Secure your ticket today at a killer rate by using the code ADA25 when you register.
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