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November 28, 2012
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Put your money where your market is

  Top Story 
  Local Markets 
  • Investors complete buyout of Suddenlink
    Suddenlink Communications founder, Chairman and CEO Jerry Kent and his executive team, along with a private-equity group and a Canadian pension fund, have finalized their buyout of the cable provider that values Suddenlink at $6.6 billion. The deal includes $2 billion in equity from BC Partners, the CPP Investment Board and Suddenlink management, incremental debt of $500 million and other net liabilities. Multichannel News (11/20) LinkedInFacebookTwitterEmail this Story
  Campaigns and Agencies 
  • TV show "iCarly" gives Birds Eye a boost
    A Birds Eye campaign that tied in with the "iCarly" television show on Nickelodeon has boosted brand engagement as well as sales of the frozen vegetables, said Brandi Unchester, senior brand manager for Birds Eye Steamfresh Vegetables. Elements of the "iCarly iCook with Birds Eye" campaign, which ran from July 9 to Sept. 9, included videos that could be unlocked with UPC codes on Birds Eye products, a sweepstakes with a grand prize of a visit to the show and ads on "iCarly" and the Nickelodeon website. MediaPost Communications/Marketing Daily (11/21) LinkedInFacebookTwitterEmail this Story
  • Old Navy campaign brings back the Griswolds
    Chevy Chase will reprise his popular role as Clark Griswold in a series of Old Navy commercials this holiday season that feature the family from the "National Lampoon Vacation" series. The spots are the latest in a series of campaigns that bring back popular characters from the past including cast members from "Blossom" and "90210." Advertising Age (tiered subscription model) (11/23) LinkedInFacebookTwitterEmail this Story
  Research and Report 
  • How the generation gap drives retail innovation
    There's a generation gap when it comes to how people shop and use mobile technology, with millennials likely to make smartphones an integral part of the experience while their parents hang onto their paper coupons, industry experts say. Both groups are expected to be heavy spenders this holiday season, spurring retailers to devise ways to market to both. The Wall Street Journal (11/26) LinkedInFacebookTwitterEmail this Story
  Next Gen Advertising 
  • Samsung signs up to "Play Live" on Bravo
    Bravo, as part of a marketing deal with Samsung, is promoting the use of the Galaxy Note II during its "Watch What Happens Live" late-night talk show. Users can participate in "Play Live" games and polls by accessing a Bravo microsite for mobile phones, tablets and desktops, or by using a special application. MediaPost Communications/MediaDailyNews (11/27) LinkedInFacebookTwitterEmail this Story
  Programming News 
  • Discovery shows golden touch in mining coveted male viewers
    Discovery Channel's "Gold Rush," its spinoff, "Jungle Gold," and treasure-hunting shows on Outdoor Channel have helped create a subreality genre that's clicking with male viewers. Discovery's three-hour block of "gold-centric" shows on Friday nights is attracting more men in the 18-to-49 demographic than any other cable or broadcast network, according to this article. Los Angeles Times/Show Tracker blog (tiered subscription model) (11/23) LinkedInFacebookTwitterEmail this Story
  Digital Media 
  • Mobile advertisers shouldn't forget about iPods, researchers say
    The iPod touch is potentially a powerful mobile-marketing platform, particularly for brands that want to reach young consumers, according to a SocialCode study. People who used iPods were markedly more likely to click through or "like" Facebook mobile ads than were iPhone or iPad users, the study found, although the research was based on a tiny sample size. Adweek (11/21) LinkedInFacebookTwitterEmail this Story
  • Study sees bright future for social media advertising
    U.S. brands will spend $9.2 billion on social media advertising in 2016, double this year's total, according to a BIA/Kelsey projection. Social display ads will account for $5.4 billion of that total, with social media display spending likely to increase at more than 15% annually over the next four years. (11/26) LinkedInFacebookTwitterEmail this Story
The foolish man seeks happiness in the distance; the wise grows it under his feet."
--James Oppenheim,
American poet, novelist and editor

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