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January 22, 2013
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News for mobile marketing professionals

  Top Story 
  Consumer Engagement 
  • Starbucks pushes mobile users to spread the word about new blend
    Starbucks is actively encouraging social interaction through its Facebook page with a new mobile campaign on Pandora's iPhone application. A tap on the ad calls up information about Starbucks' new Blonde Roast coffee and then encourages users to send a "Light Note" to a friend via the brand's Facebook page. Mobile Marketer (1/22) LinkedInFacebookTwitterEmail this Story
  Marketing & Sector Solutions 
  • Why mobile is especially fertile ground for independent businesses
    Independent businesses with their more intimate knowledge of customers can often take better advantage of mobile marketing than chains, said Maribel Lopez, founder of Lopez Research, at the FMI Midwinter Conference. Smaller businesses "are very good at picking up on something specific about what your customer base would like," Lopez said, noting that independent businesses could offer applications that might show how a product "relates to healthy living or new mothers, for example." Supermarket News (free registration) (1/21) LinkedInFacebookTwitterEmail this Story
 
  • Sybex offers a starter guide to mobile marketing
    By emphasizing audiences over devices, a guide from Sybex aims to lead marketers through basic steps to set up mobile campaigns. "The key to successful mobile marketing is creating connected moments throughout the consumer's purchase journey, and ["Mobile Marketing: An Hour a Day"] provides a blueprint for how marketers can do just that," said co-author Rachel Pasqua, vice president of mobile at iCrossing. Mobile Marketing Magazine (1/21) LinkedInFacebookTwitterEmail this Story
  Industry By the Numbers 
  • Facebook's global mobile-ad revenue share rockets to 20.3%
    Facebook has managed to gather 1 in 5 of its global ad dollars through its mobile platform, according to Kenshoo Social. Android smartphone devices dominated Apple's iOS by bringing in 71% of the spend, with iOS crushing Android on the tablet side at 97%. Cost-per-click for mobile devices ended December at $1.38, compared with desktop's 81 cents. Cowen and Co. predicts that Facebook's mobile-ad revenue will hit $1.7 billion this year, compared with $4 billion on the desktop. eMarketer (1/22) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  MMA News 
  • Webinar: Going mobile -- Top 3 privacy tips for 2013 (Feb. 6)
    Strong privacy practices are no longer optional for mobile applications. Not only are they a requirement dictated by government and app stores, but they are demanded by consumers who weigh privacy heavily in their decision on whether to engage with your app. Why should mobile privacy matter to you? Which industry regulations affect your business? What should you be focusing on in 2013 when it comes to privacy? Join Brian Wiechowski, Director of Business Development -- Mobile Solutions at TRUSTe, in a webinar that will help answer the above questions and also cover the following topics: Mobile Privacy 101: compliance, brand, and consumer engagement; State of the industry: regulation, self-regulation, and consumer behaviors' Your top three priorities for 2013: privacy policies, data collection, and consumer preference. Learn more and register for this free webinar. LinkedInFacebookTwitterEmail this Story
  • Register to Attend the CMO Exchange and Hear from MMA CEO, Greg Stuart (Jan. 27-29)
    The CMO Exchange in a unique content-rich forum that provides a true peer-to-peer networking opportunity to strategize and learn best practices with some of the most admired brands in the world. The event has been designed to bring together a dynamic community of CMOs and senior marketing executives from leading Fortune 1000 companies. There are no costs to participate. To learn more and receive your invitation visit CMO Exchange. LinkedInFacebookTwitterEmail this Story
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It ain't what they call you, it's what you answer to."
--W.C. Fields,
American comedian, actor and writer


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