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- Keen merchandising strategy seen as key to e-commerce for publishers
Publishers will need a merchandising strategy as well-planned as their editorial approach to effectively pursue media-driven e-commerce, says Thrillist co-founder Ben Lerer. Thrillist acquired men’s flash sale site JackThreads three years ago, in part because Lerer realized the value of the merchandising expertise the retailer could provide. "Understanding editorial and merchandising curation is not the same. Most of these media companies don’t have a single merchandiser in the building," he said. Adweek
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- Stalled FCC plan to ease cross-ownership rules thwarts Murdoch
The future of Tribune Co. properties and others is uncertain, as an FCC proposal to ease media cross-ownership rules stalls amid partisan discord. "They’d be changing rules for Rupert Murdoch to potentially make a run at the Chicago Tribune and the Los Angeles Times," said Craig Aaron, president of the Florence, Massachusetts-based policy group Free Press. Murdoch's News Corp. owns Fox stations in those markets, making simultaneous paper ownership problematic. Bloomberg Businessweek
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- Twitter's Vine could take citizen video journalism to next level
Twitter's easy-to-use Vine allows for citizen journalism to flourish in the form of quick videos, writes Daniel Terdiman. This will mean wider video exposure for all kinds of events, since the pool of people who could capture the moment is much larger, he predicts. "There are millions of people who, while witnessing some sort of breaking news or notable situation, could pull out their smart phone, run the app, and quickly shoot and post a video," he writes. CNET/Internet & Media blog
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- Don't miss the chance to reshape your digital content business
Join API and The Poynter Institute Feb. 28-March 1 in Washington, D.C., for Transformative Content Strategies. Led by Clark Gilbert, president/CEO of the Deseret News and Deseret Digital Media, this workshop details how news media innovators are mapping a path to the future with new tactics for growing and engaging audiences with digital content. A program highlight is the Content Model Dashboard, a tool for decision-makers to score their digital operations and determine the right areas to strengthen.
- Gilbert outlines six principles for media innovation in API workshops
U.S. newspapers derive an average of 17 percent of their revenue from digital. The Deseret News and Deseret Digital Media average 45 percent, a little more than three years after Clark Gilbert took over as president and CEO. During recent workshops in API’s Transformation Tour, he has shared the principles behind his strategic model for media business innovation.
| SmartQuote | | |
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 | I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
--Maya Angelou,
American author and poet
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| About API |
The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training,
research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the
headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation
into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.
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