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January 16, 2013
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News for business-to-business marketing professionals  |

  Top Story 
  • 10 ways the best marketers set themselves apart
    What are the distinctions between highly effective marketing organizations and the rest? Those rating themselves as excellent in The CMO Survey tended to favor digital over traditional advertising, and they commanded higher resources as a percentage of company revenue, Christine Moorman notes. They also put more into social media and marketing analytics, show higher marketing return-on-investment, and boast better stats for customer acquisition and retention. Forbes (1/15) LinkedInFacebookTwitterEmail this Story
  Eye on Marketing 
  • A personal touch can distinguish your B2B marketing
    Using an alternative to e-mail to connect with potential customers is a good way to differentiate your encounter and help your chances of a response, consultant Andrea Nierenberg advises. Consider writing and mailing follow-up notes by hand, or reach out via social media outlets to establish a more personal relationship. "I've met people at live events who would never respond to an e-mail or phone call -- but they will respond to messages on Facebook or LinkedIn," Nierenberg says. Chief Marketer (1/9) LinkedInFacebookTwitterEmail this Story
  • JiWire and AWG offer ad-supported Wi-Fi access at airports
    JiWire is partnering with Advanced Wireless Group to provide free Internet access at airports, giving the location-based ad network exposure to some 293 million travelers. Google Play, Microsoft, Hyatt, Comcast and British Airways are among the advertisers on the network. "JiWire has proven their ability to engage high-end corporate sponsors and advertisers who desire a direct audience with our valuable audience of consumers in airports," says Scott Phillips, AWG president and CEO. TechCrunch (1/15) LinkedInFacebookTwitterEmail this Story
  Tech Edge 
  • Play the odds to optimize Facebook, Twitter posts
    Posting on Facebook and Twitter is more effective if certain engagement patterns are taken into consideration, Tim Parker writes. For example, it's better to post on weekends and after hours on Facebook, and questions in posts generate significantly more user comments. On Twitter, it's best to use hashtags, but not too many, and ask for "retweets" by name (not "RT") if you want them. Intuit Small Business Blog (1/14) LinkedInFacebookTwitterEmail this Story
  • Other News
  • Going public takes a toll on innovation, study finds
    The process of going public might take a toll on a business' innovation efforts, according to research by Shai Bernstein, a professor at Stanford Business School. "Using patent-based metrics, I find that the quality of internal innovation declines following the IPO and firms experience both an exodus of skilled inventors and a decline in productivity of remaining inventors," he notes. (1/15) LinkedInFacebookTwitterEmail this Story
  • 6 ways to give a stupendous presentation
    Delivering a killer presentation is easy if you remember certain principles, writes Beverly Flaxington. Among her tips: Be clear about what you're trying to say and who your audience is, and be sure to have a strong and focused conclusion. "Using these six keys to presenting will enable you to stand out and be more confident and effective," Flaxington writes. SmartBrief/SmartBlog on Leadership (1/15) LinkedInFacebookTwitterEmail this Story
  People on The Move 
  • Patrick Blair is senior vice president and chief marketing officer at health insurer WellPoint, coming to the company via the acquisition of Amerigroup, where he was chief marketing and development officer. (1/15) LinkedInFacebookTwitterEmail this Story
  • Chris Gaebler is senior vice president of marketing in North America for security vendor Kaspersky Lab, a promotion from his position as vice president of consumer marketing. (U.S.) (1/15) LinkedInFacebookTwitterEmail this Story
  Association News 
  • The BMA 2013 International Conference will BLAZE!
    This year's conference -- taking place May 29 to 31 at the Sheraton Chicago Hotel & Towers -- will be themed "Blaze." With more than 1,000 expected to attend, you'll be ablaze with new ideas and concepts to help move your organization forward. Mark your calendars now to learn from and network with B2B marketing's leading trailblazers! Read more. LinkedInFacebookTwitterEmail this Story
  • BMA Northeast Ohio -- The newest BMA chapter in North America
    The Northeast Ohio (BMA NEO) chapter is in the early stages of establishing its programming and events calendar, and is actively seeking new members to help shape the chapter from the ground up. If you are a B2B professional in Northeast Ohio and are interested in knowing more about Business Marketing Association NEO Chapter, and would like to positively contribute to its growth, please contact the chapter. Read more. LinkedInFacebookTwitterEmail this Story
Learn more about BMA ->Home  |  About BMA  |  Chapters  |  Events  |  Join BMA  |  Resources

Not in the clamor of the crowded street, not in the shouts and plaudits of the throng, but in ourselves, are triumph and defeat."
--Henry Wadsworth Longfellow,
American poet and educator

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