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February 22, 2013
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News for the non-alcoholic refreshment beverage industry

  Industry News 
  • Honest Tea debuts 70-calorie Honest Splash
    Honest Tea has introduced Honest Splash, a 70-calorie drink that is 30-31% fruit juice and sold in 12-ounce resealable bottles. "Honest Splash is a great fit for older kids, or kids on the go, who need the convenience of a larger, re-closeable container," said founder and CEO Seth Goldman of the drinks, sold in Berry Good Lemonade, Goodness Grapeness and Super Fruit Punch flavors. (2/21), Packaging Digest (2/22) LinkedInFacebookTwitterEmail this Story
  • After decades of service, two Coca-Cola directors to retire
    Don Keough, 86, who joined Coca-Cola in 1960, and Jimmy Williams, 79, a director since 1979, both announced they will retire from the Coca-Cola board this year. "It’s hard to imagine Coca-Cola without Don and Jimmy," said CEO Muhtar Kent. "Many of our current Coca-Cola leaders learned this business under Don, and I have personally benefited from his guidance, mentorship and friendship for more than 30 years." Bloomberg Businessweek (2/21) LinkedInFacebookTwitterEmail this Story
  • KOMA Unwind boosts Michigan presence
    The relaxation drink KOMA Unwind will expand distribution to Michigan through a deal between parent company Bebida Beverage and distributor Tyler Sales. "We pretty well have Michigan covered with multiple partnerships and distributorships," said BeBevCo CEO Brian Weber. Drinks Business Review (2/22) LinkedInFacebookTwitterEmail this Story
  Environment Watch 
  • Silk pledges to offset 50% of water use in 2013
    Soy milk and almond milk brand Silk has committed to offsetting half of its water use in 2013 by buying water restoration certificates. The WhiteWave brand, which aims to eventually offset all of its water use, is partnering with National Geographic Society, Bonneville Environmental Foundation and Participant Media for a multi-year conservation campaign called Change the Course. Environmental Leader (2/21) LinkedInFacebookTwitterEmail this Story
  Marketing Report 
  • Clouds are parting for packaged-food execs
    Executives of packaged-food companies, meeting for a conference in Boca Raton, Fla., are optimistic about an improving economy and opportunities to trim their marketing budget. "Consumption is up 8% in the first half; advertising spending is actually down 18%," said Campbell Soup CEO Denise Morrison, who credited football-themed marketing of Chunky soup. Advertising Age (tiered subscription model) (2/21) LinkedInFacebookTwitterEmail this Story

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  ABA News 
  • The ABA tweets: Follow us on Twitter
    Now you can follow the ABA on Twitter! We keep you updated daily on the latest beverage industry news and bring you the information you need. Follow us today @Ameribev. LinkedInFacebookTwitterEmail this Story
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