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November 19, 2012
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News about digital retail commerce

  Top Story 
  • B-Glowing turns site into lifestyle destination
    Online beauty retailer B-Glowing has redesigned and streamlined its e-commerce site, with features including product and how-to videos designed to make customers linger longer. "We wanted to make it something women [would] really enjoy. Beauty products should be fun, powerful and engaging," founder Lisa James said. Women's Wear Daily (subscription required) (11/16) LinkedInFacebookTwitterEmail this Story
The Social Media ROI Cookbook: Six Ingredients Top Brands Use
In this free report, industry expert, Altimeter, explores the most effective "ingredients" for measuring the revenue impact of social media, providing insights and case studies from an array of top companies. Offerpop is happy to make this penetrating study available to SmartBrief readers. Download it for free!
  Online Retail Trends 
  • Adobe: $2B in online sales projected for Cyber Monday
    Sales on Cyber Monday are expected to increase 18% this year, hitting $2 billion, according to a forecast by Adobe Systems. Black Friday will be another good day for e-retailers, with a 12% bump from 2011 sales, Adobe says. E-commerce also is set to blossom on Green Monday, which is Dec. 10, and Free Shipping Day, which is Dec. 17. PCWorld (11/18) LinkedInFacebookTwitterEmail this Story
  • Report: Online retail sales see 17% rise in Q3
    U.S. e-commerce sales hit $56.99 billion in the third quarter of this year, a 17.3% increase over last year, according to the U.S. Department of Commerce. Online retail accounted for about 5.2% of all non-foodservice retail sales during the same period, compared to 5.1% in the second quarter. Internet Retailer (11/16) LinkedInFacebookTwitterEmail this Story
  New Media & Technology 
  • Ben & Jerry's taps mobile, social for targeting data
    Drawing data from mobile and social media, Ben & Jerry's stores in Oregon are targeting promotions to mobile users who are current customers, as well as potential newcomers. "Social and mobile together provides to the marketer more insights about customers' interests," said Daniel Dreymann, CEO of Mowingo, whose application Ben & Jerry's is using in the campaign. (11/19) LinkedInFacebookTwitterEmail this Story
  • Responsive design offers a neat solution, but it's possible to do better
    Responsive design, which allows consistent website presentation across a range of devices, has its obvious cost-saving advantages. But responsive design can also make it more difficult to exploit the full potential of some devices. "For most companies, a hybrid is usually the best way to go," writes Patrick Emmons, co-founder of Adage Technologies. iMedia Connection (11/19) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Companies in the News 
  • Macy's goes mobile for Thanksgiving Day Parade
    Macy's has created a dedicated mobile application ahead of its annual Thanksgiving Day Parade in a bid to boost engagement with people in the crowd and people watching the parade from home. The app lets users get more information about specific floats and balloons, and it allows them to create personalized elfin avatars that can be shared on social networks. (11/19) LinkedInFacebookTwitterEmail this Story
  • More brands join Facebook's gifting service
    Facebook has added more brands, including Brookstone, Dean & Deluca and, to its gifting service, which lets users buy and send gifts to friends on the Facebook website. Analysts say the gifting service was a smart way for Facebook to get started in e-commerce. Bloomberg Businessweek (11/16) LinkedInFacebookTwitterEmail this Story
  • EBay recruiting agreement prompts DOJ lawsuit
    The Department of Justice filed a lawsuit alleging that eBay and Intuit broke the law when they formed an agreement to limit how they could recruit each other's employees. EBay says it will "vigorously defend" itself in the case, which alleges that the agreement limited workers' ability to secure the best employment benefits and opportunities. The Wall Street Journal (11/16) LinkedInFacebookTwitterEmail this Story
  • Amazon terminates pay-by-the-month Prime
    Amazon ended a $7.99 monthly subscription for Amazon Prime, saying the option, launched two weeks ago, was a test. "At this time, we've completed our test and are no longer signing up new customers for Amazon Prime monthly memberships," a company representative said. SlashGear (11/19) LinkedInFacebookTwitterEmail this Story
  Featured Content 

  Interactive Advertising 
  • Facebook's conversion-tracking tool is a gift to retailers
    Facebook is releasing a conversion measurement tool to convince direct-response marketers of ad performance. The system requiring advertisers to insert a unique code into ads has been in testing, but Facebook decided that the holidays are the ideal time to demonstrate the tool's tracking power. The ads will be paid on an optimized CPM basis in which Facebook consolidates user information related to the conversion for the advertiser. Adweek (11/16) LinkedInFacebookTwitterEmail this Story Spotlight 
  • Record 85% of retailers to offer special promotions on Cyber Monday
    According to’s eHoliday survey, shoppers can expect a plethora of deals when they return to work after the Thanksgiving holiday. Coupons, percent-off savings and free shipping without conditions are at the top of the promotion list this year, with slightly less than half of all retailers planning to offer these deals. The survey also shows 72 million Americans intend to shop for a holiday gift at work next Monday, solidifying Cyber Monday as one of the biggest online shopping days of the year. Learn more. LinkedInFacebookTwitterEmail this Story
  • What do HSN, BJ’s Wholesale Club and Tractor Supply have in common?
    Their CEOs, Mindy Grossman, Laura Sen and Jim Wright, are set to “sound off” during the student program at Retail’s BIG Show, providing their fountains of retail wisdom to hundreds of today’s brightest students on everything from industry trends to career advice. And before hearing from some of retail’s most amazing leaders, Anne Voller, Vice President of Talent Acquisitions for Macy’s, Inc., will moderate a panel of recent graduates on what life is like in the real world. The program is made possible by generous support from The Container Store, Macy’s, Saks and Walmart, and additional sponsorship opportunities are available. Learn more. LinkedInFacebookTwitterEmail this Story
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