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March 11, 2013News for the cable and broadband industry

  Business News 
  • Speculation begins about name for Time Warner TV-film arm
    Opinions are mixed among branding experts about the name Time Warner will pick for its TV-film unit after it separates from its publishing arm. Chet Fenster of MEC Entertainment believes the company will honor its big-screen heritage by going with Warner Bros. Media, while James Martone, director-broadcast media at G2 USA, expects something more corporate such as Warner-HBO Communications. Other possibilities include retaining the Time Warner moniker. Advertising Age (tiered subscription model) (3/8) LinkedInFacebookTwitterEmail this Story
  • Some NBCU cable networks suffer audience erosion
    NBCUniversal is facing ratings challenges at its highly profitable portfolio of cable networks. USA, which represents about 25% of NBCU's profit, saw its audience fall 9% last year, while E! was off by 10% and Syfy by 4%. In 2013, USA has stabilized its numbers after what NBCU said was the network's best financial year, and Bravo continues to post audience increases. The Wall Street Journal (3/10) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Programming News 
  • Discovery mines familiar Hollywood names for "Klondike" cast
    Discovery Channel is close to finalizing the cast for its first original scripted project, "Klondike," which stars Chris Cooper in a story about gold diggers in late 19th-century Yukon Territories. Among the names reportedly added or close to being signed for the six-hour miniseries are Tim Roth, Tim Blake Nelson, Abbie Cornish and Ian Hart. (3/8) LinkedInFacebookTwitterEmail this Story
  • Other News
  Eye on Video 
  • YouTube channel for teens has TV, big-screen legs
    YouTube's AwesomenessTV for teenagers has, in less than a year, attracted 400,000 subscribers and 80.6 million video views. The channel also has inspired the development of "Awesomeness," a 13-episode sketch comedy series for Nickelodeon, and a movie. "Mindless Behavior: All Around the World," about the boy band Mindless Behavior, debuts Friday at 120 AMC theaters in areas where social media data show the band has its most devoted fans. The New York Times (tiered subscription model)/Media Decoder blog (3/10) LinkedInFacebookTwitterEmail this Story
  Marketing Trends 
  • Degree bridges the gender divide
    While deodorant brands typically take different marketing approaches for men and women, a unisex campaign for Unilever deodorant brands Degree Men and Degree Women targets both genders. The ads, from Omnicom Group's Davie Brown Entertainment, show star athletes Lolo Jones, Alex Morgan, Carmelo Anthony and Kevin Durant training in sports they are not known for, with the tagline "Do:More." The New York Times (tiered subscription model) (3/10) LinkedInFacebookTwitterEmail this Story
  Hot Topics 

Top five news stories selected by CTAM SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Advanced Products 
  • Public briefing held on copyright-protection system for ISPs
    The "six strike" copyright-alert system being introduced by Internet service providers is about "education, not punishment," said Jill Lesser, executive director of the Center for Copyright Information. The system, which is meant to address residential-user copyright violations, has been adopted by Comcast, Time Warner Cable, Cablevision, AT&T and Verizon. Broadcasting & Cable (3/8) LinkedInFacebookTwitterEmail this Story
  Competitive Watch 
  • Google Fiber adds ESPN 3D for $5 monthly premium
    Google has added ESPN 3D and 3net to the TV channel lineup for its fiber service in the Kansas City area. ESPN 3D costs an extra $5 a month over the standard $120 monthly charge for the TV-Internet service, which includes 3net. CNET (3/8) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Experience Cable Executive Management at Harvard Business School
    The 2013 Cable Executive Management at Harvard Business School will take place June 9 to 14. Sponsored by the CTAM Educational Foundation, the program is a world-class management-development experience for high potential cable and media executives in an elite business school environment. E-mail CTAM for more information and how to apply. LinkedInFacebookTwitterEmail this Story

  • CTAM Mark Awards: Distinguishing excellence within marketing for 30 years
    The Mark Awards is celebrating 30 years of identifying award-winning campaigns within the cable industry. Reflecting back, CTAM pulled together a collection of marketing campaigns from 1983 top honors to what's winning now. Mark your place in history; the deadline for entries is March 27. Enter now. LinkedInFacebookTwitterEmail this Story
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