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March 11, 2013News for the cable and broadband industry

  Business News 
  • Speculation begins about name for Time Warner TV-film arm
    Opinions are mixed among branding experts about the name Time Warner will pick for its TV-film unit after it separates from its publishing arm. Chet Fenster of MEC Entertainment believes the company will honor its big-screen heritage by going with Warner Bros. Media, while James Martone, director-broadcast media at G2 USA, expects something more corporate such as Warner-HBO Communications. Other possibilities include retaining the Time Warner moniker. Advertising Age (tiered subscription model) (3/8) LinkedInFacebookTwitterEmail this Story
  • Some NBCU cable networks suffer audience erosion
    NBCUniversal is facing ratings challenges at its highly profitable portfolio of cable networks. USA, which represents about 25% of NBCU's profit, saw its audience fall 9% last year, while E! was off by 10% and Syfy by 4%. In 2013, USA has stabilized its numbers after what NBCU said was the network's best financial year, and Bravo continues to post audience increases. The Wall Street Journal (3/10) LinkedInFacebookTwitterEmail this Story
  • Other News
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Programming News 
 
  • Discovery mines familiar Hollywood names for "Klondike" cast
    Discovery Channel is close to finalizing the cast for its first original scripted project, "Klondike," which stars Chris Cooper in a story about gold diggers in late 19th-century Yukon Territories. Among the names reportedly added or close to being signed for the six-hour miniseries are Tim Roth, Tim Blake Nelson, Abbie Cornish and Ian Hart. Deadline.com (3/8) LinkedInFacebookTwitterEmail this Story
  • Other News
Adding Intelligence to Your Core Network
Service providers are challenged with data growth and signaling traffic. Until recently, SPs were using L1-3 IP routing technologies to manage traffic. For an enhanced experience, SPs need to look farther up the stack. With access to granular context-based information, layer 4-7 networking devices enable SPs to take advantage of more relevant information.
Click here to learn more.

  Eye on Video 
 
  • YouTube channel for teens has TV, big-screen legs
    YouTube's AwesomenessTV for teenagers has, in less than a year, attracted 400,000 subscribers and 80.6 million video views. The channel also has inspired the development of "Awesomeness," a 13-episode sketch comedy series for Nickelodeon, and a movie. "Mindless Behavior: All Around the World," about the boy band Mindless Behavior, debuts Friday at 120 AMC theaters in areas where social media data show the band has its most devoted fans. The New York Times (tiered subscription model)/Media Decoder blog (3/10) LinkedInFacebookTwitterEmail this Story
Combating Identity Theft in a Mobile, Social World
Mobile connectivity threats extend from consumers to the business environment. But who is really responsible for securing sensitive information? Smart business leaders are becoming proactive on the matter. Learn how to get protected in this white paper. Download the white paper now.

  Marketing Trends 
 
  • Degree bridges the gender divide
    While deodorant brands typically take different marketing approaches for men and women, a unisex campaign for Unilever deodorant brands Degree Men and Degree Women targets both genders. The ads, from Omnicom Group's Davie Brown Entertainment, show star athletes Lolo Jones, Alex Morgan, Carmelo Anthony and Kevin Durant training in sports they are not known for, with the tagline "Do:More." The New York Times (tiered subscription model) (3/10) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Hot Topics 

Top five news stories selected by CTAM SmartBrief readers in the past week.

  • Results based on number of times each story was clicked by readers.
  Advanced Products 
 
  • Public briefing held on copyright-protection system for ISPs
    The "six strike" copyright-alert system being introduced by Internet service providers is about "education, not punishment," said Jill Lesser, executive director of the Center for Copyright Information. The system, which is meant to address residential-user copyright violations, has been adopted by Comcast, Time Warner Cable, Cablevision, AT&T and Verizon. Broadcasting & Cable (3/8) LinkedInFacebookTwitterEmail this Story
How to Boost Network Performance and Customer Satisfaction
For communications service providers, good network performance is one of the best ways to keep customers happy. This paper reveals how predictive analytics gives service providers real-time visibility into their networks - which leads to boosted revenue potential, satisfied customers, better targeted marketing and top-notch service assurance.

  Competitive Watch 
  • Google Fiber adds ESPN 3D for $5 monthly premium
    Google has added ESPN 3D and 3net to the TV channel lineup for its fiber service in the Kansas City area. ESPN 3D costs an extra $5 a month over the standard $120 monthly charge for the TV-Internet service, which includes 3net. CNET (3/8) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Experience Cable Executive Management at Harvard Business School
      
    The 2013 Cable Executive Management at Harvard Business School will take place June 9 to 14. Sponsored by the CTAM Educational Foundation, the program is a world-class management-development experience for high potential cable and media executives in an elite business school environment. E-mail CTAM for more information and how to apply. LinkedInFacebookTwitterEmail this Story

  • CTAM Mark Awards: Distinguishing excellence within marketing for 30 years
    The Mark Awards is celebrating 30 years of identifying award-winning campaigns within the cable industry. Reflecting back, CTAM pulled together a collection of marketing campaigns from 1983 top honors to what's winning now. Mark your place in history; the deadline for entries is March 27. Enter now. LinkedInFacebookTwitterEmail this Story
Learn more about CTAM ->Home page | Events | Join CTAM

 
Position TitleCompany NameLocation
Digital Marketing & Operations ManagerCTAMNational Harbor, MD
Telecommunications Engineer Addus HealthCare, Inc.Greater Chicago Area, IL
Cable Splicing Tech- BeckleyFrontier CommunicationsBeckley, WV
Telecommunications Systems Engineer CitrixSanta Clara, CA
Telecommunications TechnicianSAICWashington, DC
Director Channel Marketing - Retail Vertical MarketingAT&TMultiple Locations, United States
Click here to view more job listings.

  SmartQuote from NBCUniversal On Demand
They ain't gonna sink this battleship, no way!"
--Old Salt (Don Dailey), "Battleship"
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This title and more are available On Demand! Movies & TV shows from NBCUniversal: digital.nbcuni.com.

 
 
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