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March 7, 2013
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Latest news on mobile apps

  Industry Highlights 
  • 94 Seconds game finds success in the App Store
    A French "freemium" word-guessing game called 94 Seconds is climbing the ranks at Apple's App Store, Matthew Lynley writes. "Last year was key period: We took a huge strategic shift, stopping all B2B activities in order to focus on B2C development and casual games," the game's Marketing Director Benjamin Faure says. He attributes the application's success to a mobile-first approach and clever monetization techniques such as offering videos to watch in order to earn game currency. The Wall Street Journal/Digits blog (3/6) LinkedInFacebookTwitterEmail this Story
  Marketing & Monetization 
  • 3 cheers for Twitter's new Ads API
    Twitter's new Ads API is a big deal for social media marketers, Balachandar Ganesh writes. The API opens the door to smarter analytics, more streamlined campaign design and ad purchasing, and data-driven, real-time campaign optimization. "Folks, Twitter marketing just got serious," he writes. VentureBeat (3/6) LinkedInFacebookTwitterEmail this Story
 
  Wireless Ecosystem 
  • Apple extends U.S. smartphone lead over Samsung
    Apple's share of the U.S. smartphone market grew by 3.5 percentage points from a year ago to reach 37.8%, while Samsung Electronics climbed 1.9 points to 21.4%, according to comScore's latest quarterly report for the period ended in January. HTC and Motorola Mobility lost share points in third and fourth place, respectively, while LG Electronics gained a bit. On the software side, Apple edged closer to Google's Android platform, which lost 1.3 points to 52.3%. BlackBerry fell almost 2 points in third place, while Microsoft stayed relatively flat at 3.1%. GigaOm (3/6) , TechCrunch (3/6) LinkedInFacebookTwitterEmail this Story
  Marketers Needs 
  • Performance can make or break short-attention-span advertising
    Making mobile campaigns simple, employing smooth navigation and designing without threads are the three keys to engaging consumers in an era of ever-diminishing attention spans, according to Acquity Group's Mandy Lewis. Prioritize and streamline content in messages to engage quickly and avoid fatal crashes. "With so many choices out there, performance is the easiest way to stand out. Users have no tolerance for slow performance," Lewis says. Mobile Marketer (3/7) LinkedInFacebookTwitterEmail this Story
  • OrderAhead lets mobile shoppers step to the front of the line
    OrderAhead's mobile application is designed to help consumers avoid long lines in stores by buying items through their smartphones and then picking them up without waiting in line. The 18-month-old San Francisco-based startup claims more than 600 merchants are participating, mostly in the Bay Area, and plans to expand to more cities over the next six months. OrderAhead, which has raised $2.5 million, takes a cut from the merchant but the retail price remains the same, said CEO Jeff Byun. The Wall Street Journal/Digits blog (3/6) LinkedInFacebookTwitterEmail this Story
  Developer Corner 
  • China emerges as locus of new apps revolution
    China is proving to be an immense, untapped reservoir of potential opportunity for mobile application makers, but getting a toehold in the highly competitive and loosely regulated sector is an uphill battle some developers would rather not fight. For companies that stick around and manage to dodge the hurdles -- such as Fotopedia, a developer of apps for photo travel magazines -- China is outpacing the U.S. as the primary growth market for mobile apps. "China is a really big deal for us," said Christophe Daligault, senior vice president of global business for Fotonauts, Fotopedia's parent company. The Wall Street Journal (3/7) LinkedInFacebookTwitterEmail this Story
  Public Policy 
  • MMA's Stuart: Self-regulation is key for mobile marketing privacy
    More than half of Americans have uninstalled an application or failed to download one over privacy concerns, a 2012 Pew Internet & American Life Project survey said. That statistic as well as the increasing use of applications has prompted the Federal Trade Commission to issue guidelines to mobile-app developers that includes "app developers get express consent before accessing such sensitive data as location information, calendar entries, and photos," Verne Kopytoff writes. But industry trade groups offer competing guidelines in an effort to self-regulate. "Marketers will continue to be attentive and vigilant about privacy in general and define stronger policies so that consumers are aware of how their data trail is being used," Mobile Marketing Association CEO Greg Stuart says. Bloomberg Businessweek (3/5) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • Webinar: Creating an Effective Consumer Engagement Channel Using Mobile Messaging
    More than ever, mobile is a key customer engagement channel that enterprises need to master. Companies who have embraced mobile have found it to be the primary channel to interact with their customers. With the rise of smartphone ownership there are more ways than ever to engage with consumers -- mobile web, applications, push notifications, Apple's passbook, QR codes and more. It is very easy to overlook the workhorse of mobile marketing, the humble SMS. Along with voice, SMS is the only service that works on 100% of mobile phones, requires no app to install, no data plan and no user training. In this webinar we will be working through the process of creating a successful mobile messaging strategy. Key Takeaways: How to create a world class mobile messaging strategy; Regulations -- what are they, how to stay compliant; Examples of best practice global companies; Key resources to get you started. Register today! LinkedInFacebookTwitterEmail this Story
  • Urban Airship hosting Mobile Saturday at SxSW, MMA as official association partner
    Mobile Saturday at SXSW brings together the world's top brands innovating on mobile with many of the industry's key enablers to explore mobile's hottest topics and winning strategies. Urban Airship programmed the topics and assembled an all-star line-up of customers and experts to speak at Mobile Saturday including: ABC News, Atimi, BET, Beyond the Rack, Bottle Rocket, Branding Brand, ExactTarget, Hotels.com, Redbox, Starbucks, Walgreens, Wal-Mart, World Wrestling Entertainment, Xomo and Xtreme Labs. "The caliber of brands and mobile innovators that Urban Airship has assembled for Mobile Saturday is truly impressive and will offer everyone -- from those living mobile, to those considering the channel -- a wealth of insight and proven strategies to guide their efforts," said Michael Becker, managing director, North America, Mobile Marketing Association. "We're thrilled to be joining the event as its official association partner." Mobile Saturday will take place on March 9 at Wanderlust in Austin, Texas, delivering SXSW Interactive's only all-mobile programming. For more information on Mobile Saturday and Urban Airship, visit their website and follow them on Twitter @urbanairship. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
Scientific progress makes moral progress a necessity; for if man's power is increased, the checks that restrain him from abusing it must be strengthened."
--Anne Louise Germaine de Staël,
Swiss author


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