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May 31, 2012
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News and Information on Branded Content, provided by Custom Content Council

  Content Marketing 
  • Millions sign up for McDonald's Happy Meals site
    Last summer, McDonald's Europe launched a Happy Meals-themed website to target young customers, and since then 2 million people have signed up for the site. The "Happy Studio" site is ad-free and doesn't explicitly promote McDonald's food, but instead lets users collect branded virtual toys similar to those featured in the chain's real-world burger boxes. ClickZ (5/29) LinkedInFacebookTwitterEmail this Story
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  Social Media 
  • Coca-Cola offers celebrity-themed Tumblr templates
    Tumblr blog templates designed by celebrities are part of a Coca-Cola outreach to teens. The 360i-powered effort taps five celebrities, including "American Idol" singer Jason Derulo. The campaign also is being promoted through social media, including a Google+ Hangout with Derulo. DMNews (5/24) LinkedInFacebookTwitterEmail this Story
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  Best Practices 
  • Content marketing comes down to putting the consumer first
    Content marketing can be broken down into several categories and types, with different approaches to publishing, writes Steve Masters of Vertical Leap. All need to be considered to put together an effective campaign, but producing content that "people want to read and share" is most important. "The reader should come first, not the marketing plan," Masters writes. B2C Marketing Insider (5/26) LinkedInFacebookTwitterEmail this Story
  • Placement is key to engaging old fans, winning new ones
    Once the task of creating good content for marketing is complete, the question becomes where to place it. Among the considerations, writes Smart Insights co-founder Danyl Bosomworth, should be establishing your presence and then reaching out to current fans and finding ways to win new converts. iMedia Connection (5/29) LinkedInFacebookTwitterEmail this Story
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What we see depends mainly on what we look for."
--John Lubbock,
British banker, politician, naturalist and archaeologist

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About Custom Content Council
The Custom Content Council is the leading professional organization representing custom publishers in North America and is focused on promoting the growth and vitality of this dynamic marketing discipline. Custom publishing is defined as marrying the marketing ambitions of a company with the information needs of its target audience. Marketers across the country, the media and other interested constituencies rely on the Custom Content Council as the authoritative source of industry news, data and trends, information on the effectiveness of custom publishing, and referrals to the top custom publishers in North America.
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