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December 10, 2012
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Setting the Example 
  • Businesses are the real climate heroes
    The "glacial pace" of the Doha climate talks showed that business leaders, not politicians, are doing the most to tackle the world's environmental problems, writes Jane Burston. New policies will be needed to make a lasting difference, but that will take time. "In the meantime, smart businesses are taking advantage of the sustainability drivers that already exist, and thriving as a result," Burston writes. BusinessGreen (U.K.) (12/7) LinkedInFacebookTwitterGoogle+Email this Story
Creating Accountability 
  • D.C. offers greener building codes
    A revised set of codes for public comment has been released by Washington, D.C., which reflects the district's "commitment to being a national and global leader in sustainable building practices." Among the proposals are requiring the recycling of half of construction waste and that 40% of materials used contain recycled content. The comment period ends Jan. 25, with rules taking effect one year after the expected spring approval by the D.C. Council. American City Business Journals/Washington, D.C./WBJ Breaking Ground blog (12/7) LinkedInFacebookTwitterGoogle+Email this Story
Green Marketing 
  • Green-marketing lessons from a hotel bedspread
    A Hampton Inn marketing campaign brags that the hotel gives each guest a clean set of bedding -- something most travelers likely think goes without saying, writes Holly Hagerman. Green marketers should avoid that kind of mistake by being ambitious in their marketing claims, Hagerman writes. "It's not enough to brag about the basics. ... [I]dentify your table stakes and then push past them," she advises. (12/5) LinkedInFacebookTwitterGoogle+Email this Story
The Responsible Leader 
  • Wells Fargo spurs employee engagement with environmental programs
    The sustainability program at Wells Fargo is seen as a way to keep employees engaged, with workers organized into "green teams" that promote environmental awareness in the company and the community, executive Krista Van Tassel says. Van Tassel offers suggestions on how companies can use similar programs to spur employee engagement. (12/7) LinkedInFacebookTwitterGoogle+Email this Story
Powering Tomorrow 
  • Fate of wind tax credit could depend on "fiscal cliff" talks
    The looming "fiscal cliff" is putting at risk a proposed extension of the wind-energy Production Tax Credit, causing companies to postpone wind projects and freeze hiring, industry observers say. "The U.S. wind industry has slowed largely due to the uncertainty of the federal Production Tax Credit extension at the end 2012," according to an October statement from Vestas Wind Systems when it laid off 80 workers at its Brighton, Colo., factory. The Huffington Post (12/8) LinkedInFacebookTwitterGoogle+Email this Story
  • Focus on wind power's benefits to rural communities, exec says
    Wind-power advocates should focus on its benefits to rural America to convince conservative lawmakers that extending the wind-energy Production Tax Credit is the right thing to do, said Jeff Clark, executive director of The Wind Coalition, at the American Wind Energy Association's regional summit last week in Houston. "What we have to do is reframe wind development in a way that conservative lawmakers can embrace, focusing on the energy security and economic development it brings," Clark said. (12/9) LinkedInFacebookTwitterGoogle+Email this Story
Most Clicked 

Top five news stories selected by SmartBrief on Sustainability readers in the past week.

  • Results based on number of times each story was clicked by readers.
Engage. Innovate. Discuss. 
  • Recycling helps get people hooked on sustainability
    Recycling alone won't save the planet -- but it's a "gateway activity" that makes people more aware of and committed to sustainability in general, writes Erika Diamond. "While we're waiting for better regulation and private-sector participation, we can bring individuals and communities into this movement through the things that interest them most," she writes. SmartBrief/SmartBlog on Leadership (12/7) LinkedInFacebookTwitterGoogle+Email this Story
Finance is not the bottleneck, technology is not the bottleneck, businesses are not the bottleneck. There is one bottleneck and that's policy."
--Barbara Kux, chief sustainability officer of Siemens, as quoted at BusinessGreen
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