Analysis: Facebook goes slow to avoid Friendster's fate | Google+ updates design with plus-sized cover photos | Twitter API partner simplifies process for bidding ads against TV shows
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March 8, 2013
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Today's Buzz
Marketers shut out as Facebook updates newsfeed
Facebook surprised marketers Thursday by effectively shutting them out of the social network's new content-specific feeds, with CEO Mark Zuckerberg saying it hadn't yet been decided how to handle advertising on the feeds. Targeting brand jingles to the Music feed or image-based ads to the Photos feed would "definitely [be] a great opportunity for advertisers" says Performics global CEO Daina Middleton. "I don't know why they're not making that available right now." Adweek (3/7)
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Network Update
Google+ updates design with plus-sized cover photos
Google+ has updated its design with a giant cover photo space that can take images as large as 2120 pixels by 1192 pixels -- a tweak not everyone's happy with. "The change already has a few users finding work arounds to revert to smaller images," notes Lauren Granger. Memeburn (3/7)
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Ideas in Action
Land O' Lakes links with Feed America in Pinterest promo
Land O' Lakes' "Pin a Meal, Give a Meal" promotion puts recipes up on Pinterest in partnership with Feeding America. The butter brand will donate $1 to the hunger-fighting charity for each recipe pinned or re-pinned to Pinterest board designed for the campaign. The Colle + McVoy agency is handling the campaign. MediaPost Communications/Marketing Daily (3/7)
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Research and Reports
Most Web users are aware of brands' social listening
The bulk of social media users are well aware that brands are listening in on their social network chatter, according to a NetBase study. Web users aged 45 to 54 were most likely to be aware of social listening as a phenomenon, while millennials were least likely to have thought about brands' social surveillance. eMarketer (3/7)
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The Takeaway
Where to go to learn more about social media
LinkedIn Groups, Quora and WikiAnswers are good places to go when you have questions about social media. Alltop and Technorati can help you stay on top of social media trends, and Google Reader and Evernote can help you stay organized as you do social media research. Small Business Trends (3/7)
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How companies are using social media to turbocharge recruiting
Social media referrals are a solid way for employers to get the word out about openings, and to attract top talent, writes Natascha Thomson. More than 9 in 10 employers use social networks to recruit employees, with LinkedIn nearly ubiquitous among socially recruiting firms and Facebook finding favor with 2 in 3 such companies, a Jobvite survey finds. Social media combines well with traditional recruiting tactics, such as passive recruiting, she notes. SmartBrief/SmartBlog on Social Media (3/8)
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Engagement the secret sauce behind Justin Bieber's Twitter success
Justin Bieber has become Twitter's most-followed user in part by engaging with followers through retweets and personal responses rather than tweeting only promotional messages about himself, writes Kim Lachance Shandrow. Noting that just over half of Bieber's tweets are retweets, she adds that his behavior in turn encourages followers to retweet him more often and spread his messages, she writes. Entrepreneur online (3/4)
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Social Shareable
Researchers say legendary Viking "sunstone" is real and actually worked
The mythical "sunstone," which legend says the Vikings used to guide them across the high seas, may not be so imaginary after all, according to scientists who believe they've discovered one. Researchers at the University of Rennes in Brittany found the palm-sized calcite crystal in the wreckage of a ship that sank off the Channel Islands and determined it may have actually worked as a navigation aid. "It permits the observer to follow the azimuth of the sun, far below the horizon with an accuracy as great as plus or minus one degree," writes researcher Guy Ropars. The Independent (London) (tiered subscription model) (3/6)
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Editor's Note
Help SmartBrief cover SXSW Interactive!
SmartBrief will cover the South by Southwest Interactive Festival through Tuesday in Austin, Texas, and we need your help! SXSW has too many must-see events for our staff to cover, so we're turning to readers to help document the best panels as blog contributors. If you're headed to Austin and want to contribute to SmartBrief's blogs on social media, leadership, finance, food and beverage or education, check out our guest-post guidelines and send a note to Jesse Stanchak.
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Who's Hiring?
Position TitleCompany NameLocation
Bookkeeper/Personal AssistantDuval Art CoutureNationwide, United States
Social Media Community Manager ICF InternationalFairfax, VA
Director, Social Media Product ManagementViacomNew York, NY
Social Media Strategist Schafer Condon CarterGreater Chicago Area, IL
Online Content Editor SabreGrapevine, TX
Online Marketing Manager - Hispanic Market Rosetta StoneWashington, DC
Click here to view more job listings.
When you are tweaking a social network, even one as big and successful as Facebook, you don't want to scare off too many people at one time -- or you could create a cascading exodus that is difficult to stop."
-- Steve Henn, reporter, writing at National Public Radio's All Tech Considered blog
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is author of "Word of Mouth Marketing" and the word of mouth marketing blog/newsletter "Damn, I Wish I'd Thought of That." Andy is CEO of GasPedal, a company that teaches word of mouth and hosts the Word of Mouth Marketing Supergenius conference.
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Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
Lead Editor:  Jesse Stanchak
Contributing Editor:  Ben Whitford
Publisher:  Dena Malouf
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