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January 24, 2013
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Publishers offer in-house production for video ads
    The Verge is offering in-house creative and production services for preroll video ads, allowing advertisers to create online video spots without going through an agency. Other publishers could follow suit, potentially causing problems for conventional agencies. "As for the future, the only thing that seems clear is that lines will continue to blur and feathers will almost certainly continue to be ruffled," notes Charlie Warzel. Adweek (1/23) LinkedInFacebookTwitterEmail this Story
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  • How marketers can avoid bursting the "data bubble"
    Big Data is a big deal for the online ad business, but marketers need to find ways to link data collection and processing to specific corporate objectives such as revenue and profit, experts say. Failure to do so could lead to a sector-wide collapse, similar to the turmoil of the dot-com bust, says Jonathan Margulies, managing director at the Winterberry Group. MediaPost Communications/Online Media Daily (1/23) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Coca-Cola launches interactive Super Bowl ad game
    Coca-Cola on its Facebook page Tuesday debuted a 60-second spot for its Super Bowl "Mirage" campaign that features three groups of characters racing through the desert to get a Coke bottle. Consumers will be able to choose who wins the race by watching video "sabotages" that slow down other teams and unlock other content such as free coupons when they are shared. The 60-second ad will air in the first quarter of the Super Bowl, encouraging voting throughout the game, and the group that wins will determine which ad Coca-Cola shows immediately after the game. Advertising Age (tiered subscription model) (1/22) LinkedInFacebookTwitterEmail this Story
  • Where retailers go wrong on Twitter
    Too many retailers take a "set it and forget it" approach to Twitter, and essentially ignore incoming tweets, writes Steve Olenski. That's like running a call center where nobody ever answers the phone, Olenski argues. "A Twitter account is an official corporate channel of communication. It is a reflection of the brand. Imagine having a half-finished website up and running. It is unthinkable for a large company," said Lou Cimaglia, PR director at Grow Socially. Forbes/MarketShare blog (1/23) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • 4 keys to choosing between HTML5 and native apps
    The choice between HTML5 and native app development doesn't have to be a stark either/or decision, writes Eric Savitz. Both approaches have their merits, so it's important to think carefully about what a particular project calls for and to stay abreast of new developments. "Continually reassess the state of HTML5-related technologies ... because the ecosystem is evolving at a rapid pace," Savitz writes. Forbes (1/23) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Why responsive Web design is now a must-have
    A survey of some of the best responsive Web designs shows the increasing importance of creating sites capable of adapting to users' specific hardware requirements, writes Gisele Muller. "With the amazing growth of mobile usage, every single website should be responsive to be able to attend to every user's 'screen size needs,' " she writes. (1/23) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Retweets are an easy way to keep your Twitter feed fresh
    Retweeting content can be a smart way for small businesses to keep their Twitter feeds from growing stale, writes Grace Barkley. Retweets are no replacement for original comments, but they can keep your customers interested in between original tweets. "Don't worry about having original content 100 percent of the time," Barkley advises. The Huffington Post (1/23) LinkedInFacebookTwitterEmail this Story
All news is an exaggeration of life."
--Daniel Schorr,
American journalist

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