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February 22, 2013
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  Best Business Practices 
  • 5 strategies for fast, affordable, effective marketing
    A winning small-business marketing strategy doesn't have to eat up time or money, writes Jared Shechtman. He says essential principles involve understanding your target customers and how they are reaching you, assessing the ROI of your efforts and making sure your website presents a modern, savvy face. B2C Marketing Insider (2/20) LinkedInFacebookTwitterEmail this Story
  • A better way to think about your target audience
    You should think about your customers as individuals rather than as members of demographic groups if you want to create effective marketing messages, writes James Archer, CEO of Forty. He suggests creating a customer persona, giving that persona a name, and understanding his or her habits, preferences and motivations. In meetings, he writes, your team would "no longer have to try to hold an abstract customer profile in their heads; they can simply ask, 'What would Sarah think about this?' " Inc. online (free registration) (2/20) LinkedInFacebookTwitterEmail this Story
  • Other News
  Industry Insight 
  • AHIP: MA plans are a "lifeline" for minorities, poor
    Proposed cuts to Medicare Advantage plans will hurt those who need help most, AHIP argues. "Medicare Advantage is a lifeline for millions of low-income and minority Medicare beneficiaries who rely on the high-quality coverage and innovative programs and services these plans provide," AHIP president and CEO Karen Ignagni said. The plans are particularly popular among black and Hispanic seniors, according to an AHIP report, and 41% percent of MA beneficiaries live on less than $20,000 a year. The Hill/Healthwatch blog (2/21) LinkedInFacebookTwitterEmail this Story
  • States race to get technology in place for 2014 compliance
    HHS reports that 35 states say they'll be able to meet technical requirements of the Affordable Care Act by next year, including streamlined application systems and programs including health insurance exchanges. Those states facing difficulty noted that time and funding constraints are posing challenges. The Hill/Healthwatch blog (2/21) LinkedInFacebookTwitterEmail this Story
  • 4 steps to help clients considering LTCI for parents
    Four steps can help producers guide clients who are considering long-term-care insurance for their aging parents, Richard Samson writes. The process recommends that advisers confirm that long-term-care insurance is the preferable and appropriate option and, if so, help clients research an affordable plan. Once siblings agree with the choice, it's time to present it to the client's parents, Samson writes. National Underwriter Life & Health (2/20) LinkedInFacebookTwitterEmail this Story
  • Other News
  Market Trends 
  • The growing expansion of Medicaid
    Governors are increasingly embracing the expansion of Medicaid. Florida Gov. Rick Scott, a Republican, is the latest state leader to agree to broaden eligibility. Supporters in the state said the move was good for the health of Florida residents as well as the economy. Some states remain firmly opposed to expanding Medicaid, however, in part because of concerns over the cost and how long the federal government will continue to offer support. The New York Times (tiered subscription model) (2/21) LinkedInFacebookTwitterEmail this Story
  Health Insurance Plan Company News 
  Vendor Company News 
  AHIP News 
  • Sponsorship opportunities available for AHIP's Institute 2013
    Sponsoring AHIP’s Institute 2013, June 12 to 14 in Las Vegas, will provide you with numerous opportunities for face-to-face interaction with hundreds of health care decision makers who attend to learn and network. Contact AHIP’s Business Development Team at or 866-707-AHIP (2447) to learn more. LinkedInFacebookTwitterEmail this Story
  • Latest news and the health plan perspective
    AHIP Coverage highlights breaking news and developments in the health care system and provides insight on how these issues impact consumers, businesses and the economy. LinkedInFacebookTwitterEmail this Story
Learn more about ->About AHIP  |  Join AHIP  |  Educational Opportunities

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Position Title Company Name Location
Insurance Broker - Medicare Advantage & Medicare Supplement SalesAGALos Angeles or Surrounding Counties , CA
Director of Product Management, UPDCouncil for Affordable Quality Healthcare (CAQH)Washington, DC
CAQH Managing Director, Finance and AdministrationCouncil for Affordable Quality HealthcareWashington, DC
CAQH CORE Manager, Education, Outreach and Participant RelationsCouncil for Affordable Quality HealthcareWashington, DC
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You can do anything in this world if you are prepared to take the consequences."
--W. Somerset Maugham,
British writer

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