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- How an independent bookstore is thriving in the digital age
Pete Mulvihill got a job at Green Apple Books in San Francisco after graduating from college, and now at 41 he's a co-owner. Amazon is a serious competitor, but Mulvihill notes that the store has survived other challenges. "First we had a Crown Books down the street, and then the rise of the mega bookstores. ... We're not just treading water, we're doing better," he said. The Wall Street Journal
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 | Check out the Social Buzz around Retail's BIG Show
SmartBrief's live coverage of Retail's BIG Show on Storify provides a curated collection of the best social media content about the show. See it now. |
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- What you need to know before hiring a social media consultant
Before selecting someone to work as a social media consultant for your company, you should determine how they measure ROI and learn about their past and present clients. "People usually only point you to past clients that they know were happy with their work," said Aliza Sherman, who has written a book on social media. "So, directly calling or emailing their current clients to find out if they're pleased with their services is paramount." Entrepreneur online
(1/7)
- Create a Facebook contest without breaking any rules
Facebook has several rules you must follow when using the platform to run a promotion for your business, writes Monika Jansen. Among other things, you are required to state any restrictions that apply to the offer and to comply with relevant laws or regulations. Your promotions will be more successful if you make them interactive and if you provide a good prize for the winner, she writes. NetworkSolutions.com
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- 6 tips for smart business planning
If you're charting a course for your company, it's important to focus on people and results, Tim Berry writes. "Agree on performance goals and how to measure them. Make them numerical, objective, so you can track the results and the results will stand for themselves," he advises. Entrepreneur online
(1/7)
- How to handle an IRS audit
The Internal Revenue Service might be shifting its focus to smaller companies, so it's important to know what to do in case your business ends up on its audit list. It's important to search for potential issues and to only provide information to the IRS that it has specifically asked for, Andrew Roberson and Brad McCormack write. "While it is easier to turn over to the IRS a pre-packaged deal book, doing so may raise issues the IRS was not inquiring about," they write. CFO.com
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- The truth about wireless network security
If you're worried about the security of your wireless network, there are some common myths you should know about, Dave Johnson writes. Many people advise users to hide the display names of their wireless networks, but this tactic is ineffective, he writes. You should also know that WEP encryption will do almost nothing to protect your network, he writes. CBS MoneyWatch
(1/8)
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- Survey: Workers will shop around if health benefits are taxed
If Congress moves to tax employee health benefits, 26% of workers say they'll seek less-expensive coverage, 21% will attempt to purchase coverage directly from insurers and 9% say they will forgo health insurance, according to an Employee Benefit Research Institute survey. The survey also found that 38% of workers say they'd like to maintain their current coverage, 34% would prefer to select their own coverage using the money their employer spends on health insurance and 23% would rather receive money from their employers and decide whether to buy insurance. Employee Benefit News
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 | We don't want people to shop here out of moral obligation or guilt. We want to provide serendipity, literary events."
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Recent SmartBrief on Main Street Issues:
- Wednesday, January 09, 2013
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- Monday, January 07, 2013
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- Thursday, January 03, 2013
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