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March 12, 2013
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Knowledge for new solutions from the American Press Institute

  Top Story 
  • Even "Grumpy Cat" can be social with Mashable's native ad format
    Mashable introduced its new "Social Lift" native ad format at the South by Southwest Interactive Festival. The format allows brands to post social updates that will act like posts on Mashable's site, says CEO Pete Cashmore. "We're doing this because we see brands are already creating a lot of compelling content that they want to share on social networks," Cashmore says. The format has already been integrated with Twitter's Vine six-second video units, with Friskies running a "Grumpy Cat" ad. Adweek (3/11) LinkedInFacebookTwitterEmail this Story
  • Web design for local businesses a natural fit for publishers
    Small business customers who would like Web hosting and design services can be a major source of revenue for local online publishers who get into the business, writes Julie Brooks, CEO of eCape, which publishes and other local sites. "It's a natural fit for publishers in so many ways, and yet I see very few who offer it," Brooks writes. Street Fight (3/11) LinkedInFacebookTwitterEmail this Story
  • Other News
  • The future of news lies in combining instinct, analysis
    Technical advances that are often considered a threat to traditional journalism and news judgment should instead be seen as an opportunity to greatly leverage those talents across media, writes Sean O’Neal, global CMO of Mail Online. Yet, at the same time, keen editorial instincts remain essential. "So what happens when a publisher possesses these talents as well as a black belt in data, analytics and content optimization? Media evolves. Consumer value increases. Marketing opportunities are transformed," he writes. (3/11) LinkedInFacebookTwitterEmail this Story
  Customer Intelligence 
  • LivingSocial is living on the edge of disaster, analysts say
    Industry sources are saying that the No. 2 daily-deal merchant, LivingSocial, is in danger of being broken up or sold off. The market for daily deals has changed as companies such as American Express and Bank of America enter the market. "The daily deals space is saturated, and it never provided tremendous value to merchants. And that was the fundamental flaw in the business model," says Forrester Research analyst Sucharita Mulpuru-Kodali. Adweek (3/10) LinkedInFacebookTwitterEmail this Story
  Media Industry News 
  • Texas bill would increase publishers' protection in defamation cases
    Parties that claim they were wronged in the media would have to give the offending online or offline publication a chance to run an appropriate retraction or clarification before suing for defamation under a new measure proposed in Texas. The news organization in question would have to be notified no more than 90 days after the aggrieved party became aware of the story, and the news organization would have to publish the correction with the same medium and prominence as the offending item, to the extent possible. The complaining party would also have to produce "reasonably available information regarding the falsity of the allegedly defamatory statement." Nieman Journalism Lab (3/11) LinkedInFacebookTwitterEmail this Story
  • Other News
  Case Studies 
  • We need a better read on how The New York Times is changing
    Changes in the very top ranks at The New York Times merit the attention of Public Editor Margaret Sullivan, more so than some of the more in-house types of issues that Sullivan has capably covered so far, writes Cornell University's Daniel R. Schwarz. At issue is where the Times is going under its new CEO, Mark Thompson, and executive editor, Jill Abramson, as evidence emerges of fundamental changes in the Times' role as a news-gathering organization and in its business model. The Huffington Post/Daniel R. Schwarz blog (3/10) LinkedInFacebookTwitterEmail this Story
  • Social media not all about dumbing down the language
    Social networks often contribute to a new look at language that actually improves the level of discourse rather than tarnishing it, according to panelists speaking at a session of the South by Southwest Interactive Festival. Among other things, social networks can serve to quickly highlight and correct mistakes and encourage writing that is quick, efficient and to the point, the panelists said. Stories blog (3/11) LinkedInFacebookTwitterEmail this Story
  API News and Events 
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We are all worms. But I do believe that I am a glow-worm."
--Winston Churchill,
British prime minister

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    About API
    The American Press Institute's purpose is to educate constituencies about the value of newspapers and to provide training, research and best practices for newspaper industry executives. Founded in 1946, API is located in Arlington, Va., at the headquarters of the Newspaper Association of America. The API and NAA Foundation boards voted to merge the NAA Foundation into API in early 2012. The merger was finalized on February 6, 2012, and the new organization retains the API name.

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