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January 29, 2013News for the cable and broadband industry

  Business News 
  • ESPN chief has game plan to maintain sports empire
    John Skipper, in his first year as ESPN president, has taken a hands-on approach to management, helping secure agreements for programming rights and ad packages. Skipper is also confident that ESPN will rise above the current debate over sports programming costs. "There clearly is a lot in the atmosphere about sports right costs and what that means for distributors and consumers, but you really have to separate us from the regional sports nets," he said. "Nobody is really complaining about us. Never a peep was heard when we did our deals, because the operators understand that we bring the most value." Adweek (1/28) LinkedInFacebookTwitterEmail this Story
  • Other News
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  Programming News 
  • TBS, TNT will continue airing SAG Awards through 2016
    The Screen Actors Guild has been a ratings success for TBS and TNT, and the networks have agreed to air the program for three more years. Sunday's edition attracted 5.2 million viewers, an increase of more than 100,000 viewers compared with last year. "The SAG Awards are a perfect fit for TBS and TNT, giving us the opportunity each year to target comedy and drama fans with a star-studded night celebrating the best in television and movie acting," said Michael Wright, president and head of programming at TNT, TBS and Turner Classic Movies. The Hollywood Reporter/The Live Feed blog (1/28) LinkedInFacebookTwitterEmail this Story
  • Other News
  Eye on Video 
  • HTML5 is now default technology for Comcast's thePlatform
    ThePlatform, Comcast's video publishing unit, has upgraded its video player service to use the HTML5 Web standard as its default playback technology -- not Adobe's Flash. However, if necessary, thePlatform can revert to deploying Flash. "We've always supported HTML5, but the technology has matured over the past 18 months, and it's now ready for prime time," said Marty Roberts, thePlatform's senior vice president of sales and marketing. Multichannel News (1/28) LinkedInFacebookTwitterEmail this Story
  • Other News
  Marketing Trends 
  • No big upfront events planned for Cartoon Network, Oxygen
    Neither Cartoon Network nor Oxygen will have splashy events during the upfront. Instead, Cartoon is meeting with clients and marketing partners individually, and Oxygen will use the launch party for its supermodel reality competition "The Face" to talk with advertisers. "We are responding to what clients are asking us for," said Joe Hogan, executive vice president of sales at Cartoon Network, TruTV and Adult Swim. "Advertisers want to sit down and have more in-depth conversations about how they can utilize our platforms." Advertising Age (tiered subscription model) (1/28) LinkedInFacebookTwitterEmail this Story
  • 3M finds emotional stickiness in Grey's Post-it campaign
    3M is launching a $10 million campaign for Post-it notes, encouraging consumers to find creative uses for the product. The Grey New York spots employing the tagline "Go ahead" re-create real-life examples of the "customization" trend, where consumers devise personalized uses for mass-market products. The idea for the campaign came after marketers at 3M discovered an emotional connection to the brand that surprised them. The New York Times (tiered subscription model) (1/28) LinkedInFacebookTwitterEmail this Story
  • Injury hasn't deflated Derrick Rose's marketing muscle
    Derrick Rose counts himself among the people inspired by the elaborate Adidas campaign built around the return of the injured Chicago Bulls star. "Seeing all of the comments that come in every day with people wishing me support has been fuel for me. It really has," he says. It might be the most extensive campaign involving an injured player ever, analysts suggest, and appears to have won traction for the D Rose 3 shoe, with searches for the model rising 400%. Adweek (1/28) LinkedInFacebookTwitterEmail this Story
  Association News 
  • CTAM Wired: 2013 CES Essentials Tour wrap-up
    If you missed last week's CTAM Wired, it's now available to members on CTAM's Ideas Network. Find out about the new technology and latest trends from CES with moderator Leslie Ellis, senior technology adviser at CTAM, and guest speakers ​Barkley Kern, vice president of digital media at C-SPAN, David Pugliese, senior vice president of product marketing at Cox Communications​,​ Peter Ruben, executive vice president of affiliate relations at HSN, and Jud Stewart, vice president of marketing and programming at Armstrong. LinkedInFacebookTwitterEmail this Story

  • TV viewing, brand loyalty and engagement
    Find out how various forms of social and live interaction, co-viewing behavior, stand-alone and second-screen apps, texting, blogging and social media activities relate to television programming in the CTAM study How Chatter Matters in TV Viewing. For more information, contact LinkedInFacebookTwitterEmail this Story

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