Reading this on a mobile device? Try our optimized mobile version here:

30 January 2013
Sign upForwardArchiveAdvertise
News for mobile marketing professionals

  Campaigns and Case Studies 
  • Montblanc iPad app feature allows for virtual watch try-ons
    Montblanc, the German watchmaker, has created an iPad application called Timepieces to promote its 2013 collections. The app allows users to browse informational content and virtually try on watches via a new tool. "The app provides elegant access to a breadth and depth of material and a unique True View feature," said Jason Warnes, general manager at AKQA, which created the app. "It genuinely sets the standard for a refined iPad experience." Luxury Daily (24 Jan.) LinkedInFacebookTwitterEmail this Story
  • Mobile services drive tech innovation in Africa
    Africa now leads the world in wide adoption of new technology -- in part because it lacked older tech infrastructure that would hold back innovation. That trend is bringing mobile banking services to the continent quickly, with Kenya's M-Pesa service leading the way. "We have quite a lot of application developers, people who want to create the next Google or become the next Steve Jobs. Why is it they think they can do that here in Kenya? Because of apps like M-Pesa, now recognized the world over," said Safaricom CEO Bob Collymore. Newsweek/The Daily Beast (29 Jan.) LinkedInFacebookTwitterEmail this Story
  Industry News 
  • EMEA mobile is the focus of new role at Starcom Mediavest
    Richard Hocking has been chosen for the new role of EMEA director of performance and mobile at Starcom Mediavest Group. "This appointment is the next stage in our focus on mobile as a broad strategic discipline to support our clients' commercial business models and help brands optimize behaviors," said SMG EMEA chief digital officer Ian James. M&M Global (23 Jan.) LinkedInFacebookTwitterEmail this Story
  Market Trends and Research 
  • Juniper predicts mobile marketing spend will double by 2015
    Marketers are expected to spend $28 billion on mobile this year, a figure that will almost double by 2015, according to a report by Juniper Research. In the next few years, retailers will be more likely to use mobile in innovative ways to bridge the digital-physical gap, including a bigger emphasis on coupons, this article notes. (24 Jan.) LinkedInFacebookTwitterEmail this Story
  MMA-EMEA News 
  • MMA announces theme for London Forum
    The MMA announced this week that the theme of its Forum in London this year will be "Mobile and the Path to Purchase." The event will explore the growing influence of the mobile channel on every stage of the path to purchase across B2C channels. The MMA expects to announce a variety of global and national brand speakers to match its previous approach of giving over the stage to marketers to share experiences directly with the audience. The event, which is moving back to London from Istanbul, was a huge success in 2012 and is now in its seventh year, having become firmly established as the must-attend mobile marketing conference. The event will also see a new format, with a day of workshops and seminars preceding the main conference. The event will be in late September; the exact date and venue will be confirmed in February. LinkedInFacebookTwitterEmail this Story
Learn more about MMA ->Education  |  Forum  |  Membership  |  Awards

I attribute my success to this: I never gave or took any excuse."
--Florence Nightingale,
British social reformer, nurse and statistician

LinkedInFacebookTwitterEmail this Story

Subscriber Tools
Print friendly format | Web version | Search past news | Archive | Privacy policy

Senior Account Director:  Dena Malouf (202) 407-7837
A powerful website for SmartBrief readers including:
 Recent MMA SmartBrief: Europe, Middle East, & Africa Edition Issues:   Lead Editor:  Jesse Stanchak
Mailing Address:
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004
© 1999-2013 SmartBrief, Inc.® Legal Information