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October 25, 2012
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News for the sign and visual communications industry

  The Storefront 
 
  • Boloco COO: Digital signage drives higher restaurant sales
    Digital signage has proven to be more than a replacement for static menu boards -- they're also proving themselves as sales drivers at quickservice and fast-casual chains, said Patrick Renna, chief operating officer of burrito chain Boloco, during a recent panel discussion. "It's not just about digital menu boards for Boloco; it's about digital," said Renna, who also described how Boloco integrating digital signage with social media. QSRWeb.com (10/23) LinkedInFacebookTwitterEmail this Story
  • SoloHealth debuts nationwide digital network
    Health care tech company SoloHealth says it is rolling out its digital health and wellness kiosks at retail outlets around the country, including Wal-Mart and Sam's Club stores, and will have installations in about 4,000 stores by 2014. The deployment is on track to create "the nation's largest digital ad platform for retail pharmacy," the company says. Digital Signage Today (10/18) LinkedInFacebookTwitterEmail this Story
  • Chipotle's look inspires quickservice redesigns
    Wendy's, Taco Bell and Sbarro are all debuting store redesigns inspired by the sleek, modern look pioneered by Chipotle. The chain's signature design was first seen in 1996 when architect Brand Gould designed Chipotle's second Denver store, using natural colors, wood, metal, concrete floors and exposed pipe. The Huffington Post (10/17) LinkedInFacebookTwitterEmail this Story
  • Other News
3M introduces industry changing wrap films
New 3M™ Envision™ Print Wrap Film 480Cv3 and 3M™ Envision™ Gloss Wrap Overlaminate 8548G go beyond the world's first high-performance, non-PVC films. They deliver a performance boost to wrap films plus a sustainability edge. 3M didn't just invent non-PVC wrap films, we revolutionized wrap films. This changes everything. Again.
Info & samples
  Technology and Trends 
  • Interactive billboards prep to deliver personalized offers
    Interactive billboards will be the next channel to be integrated into larger online strategies, experts predict. Within a few years, campaigns will roll out in which electronic billboards track consumers walking by via their smartphones and make personalized offers. Las Vegas is one city poised for campaigns. VegasInc.com (Las Vegas) (10/22) LinkedInFacebookTwitterEmail this Story
  • How can your digital signage stand out?
    Digital signage deployments are growing fast, and deployers and advertisers are competing for consumers' attention in an increasingly cluttered world. Novelty is key, but it must be novelty based on practical factors, NEC's Richard Ventura said during a recent webinar. "Always remember that the requirements of a project are what will drive its uniqueness." Digital Signage Today (10/18) LinkedInFacebookTwitterEmail this Story
  Government and Regulatory 
  • Other News
  ISA Update 
  • New research proves the value of signs
    A recently released and comprehensive scientific study, The Economic Value of On-Premise Signage, provides strong proof of the importance of signs to businesses and communities. Read more. LinkedInFacebookTwitterEmail this Story
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  SmartQuote 
In any field, find the strangest thing and then explore it."
--John Archibald Wheeler,
American theoretical physicist


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