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February 18, 2013
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Latest news on mobile apps

  Industry Highlights 
  • Weather Channel updates Android app, includes Toyota branding
    The Weather Channel launched Version 4.0 of its mobile application for Android devices. The Toyota-branded app shows various Toyota vehicles operating under the user's particular weather condition and time of day, and includes a voice rendition of forecasts. "In many respects, the Android version has been updated to parity with the more frequently updated iOS app: past and future weather mapping, climate-triggered backgrounds, better location management, social sharing tools," Steve Smith writes. Multichannel News (2/18) , MediaPost Communications/Mobile Marketing Daily (2/18) LinkedInFacebookTwitterEmail this Story
5 positive ways to respond to negative comments.
Social media is a great way to connect with your customers, but what do you do when the conversation takes a negative turn? With 5 tips, you can learn how to positively respond and help direct the conversation. Read the article and learn the 5 ways to respond positively.

  Marketing & Monetization 
 
  • Monetizing games starts with recognizing payment trends
    Expect gamers to use a variety of traditional and alternate payment methods in the immediate future, predicts a Magid survey for PlaySpan. "[C]losed loop prepaid game cards, smartphone payment apps, and electronic transfers from personal bank accounts proved to be equally popular to traditional payment methods," so developers should avoid confining themselves to a particular currency type, writes Jennifer Schulz, Visa's global head of eCommerce. Expect in-app purchasing to continue to supplant paid-app models, and recognize that adopting digital wallets may be more popular among male gamers than female ones, Schulz writes. VentureBeat (2/15) LinkedInFacebookTwitterEmail this Story
  • Silicon Valley companies bet on Internet gambling
    Game developers in Silicon Valley are anticipating a boom in the online gambling business as states increasingly pursue efforts to legalize gambling on the Internet. Some tech companies are focused on international markets, where laws are more relaxed, while they wait for the U.S. market to open up. "There is no question there is great interest from all kinds of people in games of chance, whether it is for real money or virtual rewards," said Mark Pincus, chief executive of Zynga. The New York Times (tiered subscription model) (2/17) LinkedInFacebookTwitterEmail this Story
The Need for Diameter Signaling Management in LTE
As LTE networks roll out worldwide, discussions are going on about the need to manage signaling—in particular, Diameter signaling. Some controversy exists over the methods to manage and control Diameter signaling in the most effective way. This article describes the reasons that support deploying Diameter signaling management solutions in an LTE network. Click here to learn more.

  Wireless Ecosystem 
 
  • Google lets teams explore Google Glass, debuts SyncFileSystem API
    Google awarded eight development teams Glass Explorer Edition kits after holding hackathons to introduce the Google Glass augmented-reality program. "[M]ore than 80 ways to use Glass were built" at the events, writes Ken Yeung. Separately, the company has released a SyncFileSystem API for the Canary version of Google's Chrome browser. "It is ... meant for storing and syncing offline data across multiple machines," writes Frederic Lardinois. TheNextWeb.com (2/16) , TechCrunch (2/15) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Marketers Needs 
 
  • JetBlue's iPhone app adds boarding pass, frequent-flyer features
    JetBlue's iPhone application update adds a mobile boarding pass saved as a barcode as well as a tie-in to its TrueBlue loyalty program. An "Even More Speed" feature allows qualifying JetBlue customers get through airport security faster. "JetBlue is working on integrating the boarding pass into Apple's Passbook and will include mobile boarding passes into its Android app in the near future," Lauren Johnson writes. MobileCommerceDaily.com (2/15) LinkedInFacebookTwitterEmail this Story
Build Your Own Marketing Cloud
Learn how Tealium® solutions can help seamlessly manage and connect your siloed digital marketing applications and data. Leverage our more than 700+ turnkey vendor and partner integrations to help reduce marketing complexity and drive more personalized customer interactions across all digital touch points. Free Guidebook

  Developer Corner 
  • Gracenote woos developers with 130 million-song database
    Gracenote used Music Hack Day San Francisco to offer developers software development kits and application programming interfaces for exploiting its library of information on 130 million songs. "Developers can make use of these resources to identify music through audio fingerprinting, access additional metadata about music and even retrieve the cover art for CDs," writes Janko Roettgers. GigaOm (2/15) LinkedInFacebookTwitterEmail this Story

  Public Policy 
  • New CISPA doesn't reflect needed changes, privacy advocates say
    Two congressmen have resubmitted cybersecurity legislation to the House of Representatives, but it faces a tough sell, Jennifer Martinez writes. The bill, brought by House Intelligence Committee members Mike Rogers, R-Mich., and Dutch Ruppersberger, D-Md., is a revision of the Cyber Intelligence Sharing and Protection Act, and removes legal barriers that previously prevented corporations from sharing information with the government. But it lacks the privacy safeguards sought by some stakeholders, and critics argue that the new CISPA is largely the same as the original. The Hill/Hillicon Valley blog (2/17) LinkedInFacebookTwitterEmail this Story
  MMA News 
  • MMA Forum New York -- "Mobile's Role in the Path to Purchase" May 8-10, 2013
    From awareness through consideration, sales and ultimate brand loyalty, mobile now plays an important and highly unique role in driving deeper consumer engagement along the path-to-purchase. That's why many of today's top marketers build multichannel marketing strategies -- with mobile as the glue -- to deliver consistent experiences across all consumer touch points throughout the customer journey. Join us for the 2013 MMA Forum New York as we learn how to get into the minds of the mobile consumer, deconstruct the path-to-purchase, and shed light on how the practices of mobile marketing are driving consumer engagement and profitable, repeat, revenues. The MMA NY Forum is the industry's premier mobile marketing event. Register today! LinkedInFacebookTwitterEmail this Story
  • Webinar: Introducing the MMA Mobile Coupon Ad Unit Standard Initiative
    The MMA recently announced an industry initiative to launch a mobile coupon ad unit standard. The goal of this standard is to drive the volume and effectiveness of mobile media spend by connecting the top of the funnel with trackable redemption events. This initiative has the participation and support of industry including companies such as Inmar, Sprint, ISIS, FunMobility, HipCricket, Univision, Valpak and many others. This webinar will introduce the standard and why it's important, as well as provide ways you can get involved in upcoming field trials. Register now to attend. LinkedInFacebookTwitterEmail this Story
Learn more about MMA ->Contact the MMA | About the MMA | Join the MMA | Events & Webinars | Industry Directory

  SmartQuote 
You will become as small as your controlling desire; as great as your dominant aspiration."
--James Allen,
British author


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