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December 12, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
  • Many consumers take no action to protect online privacy
    Less than half of consumers say they "frequently" or "always" worry about online tracking, and many aren't taking significant steps to protect their digital privacy, surveys show. Meanwhile, 38% of people said they knew how to protect their privacy online, and many were willing to compromise on privacy in order to access free-to-use online services. "When you ask people, 'Are you comfortable being tracked,' they'll say no. Yet ... a tiny percentage of people decide to opt out," says John Montgomery of GroupM. eMarketer (12/12) LinkedInFacebookTwitterEmail this Story
 
  Trendwatch 
  • Viewability to go mainstream in early 2013
    "Viewable impressions" will get a big boost in the new year, when a coalition of advertising industry groups will throw their weight behind the metric, and many third-party analytics services will begin to count only ads that meet viewability standards. Still, don't expect the industry to change overnight, says David Rittenhouse, Razorfish's media director. "Advertisers who care about viewability have already moved," he says. Adweek (12/11) LinkedInFacebookTwitterEmail this Story
  • Most brands are still wary of online-video ads, survey finds
    Less than a quarter of brands are using online video ads as part of their marketing mix, and only about 1 in 10 brands is relying exclusively on online-video campaigns, according to a Kantar Media study. Internet communications and travel-industry brands were the most likely to embrace an online-only marketing strategy, the study found. ClickZ (12/11) LinkedInFacebookTwitterEmail this Story
  Getting the Word Out 
  • Data-based marketing doesn't give e-mail recipients the creeps
    E-mail marketers say they're embracing Big Data to create highly tailored messages -- and that their customers are fine with that. Highly customized outreach risks seeming creepy, but in fact many consumers appreciate the personal touch. "We've found that the most data-driven, potentially scary messages ... are the messages our customers and our subscribers react the most positively to," said CheapAir.com marketer Greg Samson. MediaPost Communications/Online Media Daily (12/11) LinkedInFacebookTwitterEmail this Story
  • Toys R Us turns to Pandora to win mobile sales
    Toys R Us has launched a campaign using Pandora's iPhone application to drum up holiday-season mobile sales. The retailer is running expandable and audio ads in the app, which can steer users to a customized mobile site where they can view promotions and featured products, create wish lists or shop online. MobileCommerceDaily.com (12/12) LinkedInFacebookTwitterEmail this Story
  Developer Update 
  • Do developers need to prepare for HTML5's <main> event?
    While HTML5 probably won't include a <main> element, it's possible the 5.1 update will add the tag, which would serve as a wrapper designating a page's main content. That would help developers make their sites more easily understood by tools such as browser "reader" modes, and by search engines' crawlers. Webmonkey (12/11) LinkedInFacebookTwitterEmail this Story
  Design Corner 
  • Minimal websites that make big impressions
    Stripped-down Web designs, based on the "thoughtful reduction" of extraneous elements, can make a powerful visual impact, writes Gisele Muller. This gallery of 21 websites includes some of the best minimal designs around. WebDesignLedger.com (12/11) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • 8 ways to promote your company's events on Facebook
    A well-run Facebook campaign can be a cost-effective way to promote small-business events, writes Amy Porterfield. Create an Events page, share it widely and consider using paid ads to maximize turnout, she advises. "Turn your event into a Page Post Ad by clicking 'export event' and creating an ad for your target audience." Entrepreneur online (12/11) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Top Awards up for Grabs at the 11th Annual IAC Awards
    The Web Marketing Association will be naming Best of Show winners and the Top Agency as part of its 2013 IAC Awards. Entries across all industries will be considered for the Best of Show for each advertising format. Top Agency will go to the organization that wins the most quality points in the show. LinkedInFacebookTwitterEmail this Story
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Thinking is like loving and dying. Each of us must do it for himself."
--Josiah Royce,
American philosopher


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