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November 19, 2012
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News for mobile marketing professionals

  Top Story 
 
  • Macy's goes mobile for Thanksgiving Day Parade
    Macy's has created a dedicated mobile application ahead of its annual Thanksgiving Day Parade in a bid to boost engagement with people in the crowd and people watching the parade from home. The app lets users get more information about specific floats and balloons, and it allows them to create personalized elfin avatars that can be shared on social networks. MobileCommerceDaily.com (11/19) LinkedInFacebookTwitterEmail this Story
Add SMS marketing to your mix and watch your ROI soar
Engage the widest possible audience in a medium they love. Learn how advertising with Common Short Codes gives you access to nearly every mobile consumer in the U.S. Get the free white paper.
  Consumer Engagement 
  • Ben & Jerry's taps mobile, social for targeting data
    Drawing data from mobile and social media, Ben & Jerry's stores in Oregon are targeting promotions to mobile users who are current customers, as well as potential newcomers. "Social and mobile together provides to the marketer more insights about customers' interests," said Daniel Dreymann, CEO of Mowingo, whose application Ben & Jerry's is using in the campaign. MobileCommerceDaily.com (11/19) LinkedInFacebookTwitterEmail this Story
  • McDonald's returns to iAd network with interactive campaign
    McDonald's is launching its sixth mobile campaign on Apple's iAd network, inviting users to interact by choosing descriptive words, defining sandwiches and playing a word game. Users can also take advantage of their device's GPS capabilities to find the nearest McDonald's. Mobile Marketer (11/19) LinkedInFacebookTwitterEmail this Story
Is Pricing Low Your Strategy to Success? Think again.
Pricing is the heart of a business. It affects everything you do and is affected by everything you do. Economists talk of supply and demand as key factors behind pricing—successful entrepreneurs manipulate demand by making their products more desirable. These six steps will help you determine the right price for your product or service, read the article and learn how to get pricing right.

  Sponsored Poll 
 
  • What is your biggest mobile marketing challenge?
Hiring the right talent
Calculating ROI
Creating mobile resources such as ads, apps and websites
Finding the right platforms to advertise on
Integrating mobile with other marketing efforts
Other

The IDC Market Spotlight on Network Automation and Agility
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  Marketing & Sector Solutions 
 
  • Brands must do more to reach mobile Facebook fans
    Many popular brands use Facebook to connect with their fans -- but they don't have fully mobile-functional Facebook fan pages. Such brands are not taking full advantage of the estimated audience of 78 million Americans who access the social network through their mobile devices at least once a month, users who are much more likely than PC users to click on ads, research shows. MediaPost Communications/Mobile Marketing Daily (11/16) LinkedInFacebookTwitterEmail this Story
 
  • Sports leagues can leverage SMS for broad fan reach
    Contests and giveaways are among the popular ways that sports leagues can take advantage of SMS messaging, which marketers in other fields have found to be an effective way to market via mobile, writes Sameer Bhatia. Some teams are already using SMS to provide such useful information as schedules, scores, team information and player stats. In addition, SMS has the advantage of much broader reach than can be had via applications and smartphones. B2C Marketing Insider (11/17) LinkedInFacebookTwitterEmail this Story
The ROI of Privacy with TRUSTe Solutions
Investment in a Data Privacy Management Platform can deliver significant, positive financial returns for corporate bottom lines. The "Total Economic Impact (TEI) of TRUSTe" Study explains how Forrester Analysts calculated a 151% ROI for TRUSTe customers. Download the study now.

  Industry By the Numbers 
  • Study finds "showrooming" is on the rise as holidays near
    Big-ticket purchases are what consumers with mobile devices are most likely to "showroom" this holiday shopping season, according to IDC Retail Insights. IDC's research also found that "showrooming" is likely to more than double this year, with 48 million consumers planning to use their mobile devices for comparison shopping while in stores. But retailers can fight back with "things like a website that is optimized for a mobile phone, a smartphone app and smart QR codes -- these are things that are going to save the sale for the omnichannel shopper," said IDC analyst Greg Girard. MobileCommerceDaily.com (11/19) LinkedInFacebookTwitterEmail this Story
  • Mobile ads trounce TV, online ads on key performance metrics
    Mobile ads are massively more effective than broadcast or conventional digital ads on a slew of key metrics, according to an AdColony/Nielsen study. Almost 6 in 10 mobile users recalled the brands advertised, versus about 1 in 10 for TV and digital users, and mobile ads were also several times more effective at influencing consumers' purchasing intent. eMarketer (11/19) LinkedInFacebookTwitterEmail this Story
  Making It Work 
  • Responsive design offers a neat solution, but it's possible to do better
    Responsive design, which allows consistent website presentation across a range of devices, has its obvious cost-saving advantages. But responsive design can also make it more difficult to exploit the full potential of some devices. "For most companies, a hybrid is usually the best way to go. This allows them to limit their investment with responsive design, while at the same time evaluating each platform specifically and determining if a device-specific website is worth the investment," writes Patrick Emmons, co-founder of Adage Technologies. iMedia Connection (11/19) LinkedInFacebookTwitterEmail this Story
 
Position TitleCompany NameLocation
Senior Product Manager - Mobile Placement ProductsYellow Pages GroupMontreal, Canada
Senior Director, Membership, North AmericaMobile Marketing AssociationNationwide, United States
Click here to view more job listings.

  Featured Content 
 

  SmartQuote  
Nothing is too small to know, and nothing is too big to attempt."
--William Cornelius Van Horne,
Canadian railway executive


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