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| Today's Buzz |  |
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 | Good news! Social Media works perfectly with Constant Contact services — giving you a cost-effective way to extend your small business's reach and marketing dollars. See for yourself. Read our FREE guide, Using Social Media to Extend your Email Marketing Campaign Effectiveness. Download guide now! |
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- Soldiers need social tools, says DoD official
Deputy Defense Secretary William J. Lynn III toured Facebook's offices this week and took the opportunity to talk up social media's role in boosting the nation's security and military capabilities. Social tools help military families stay in touch, boost recruitment efforts and are transforming intelligence efforts, Lynn said. "We use social media just as other organizations do," he added. DefenseLINK (U.S. Department of Defense)
(4/28)     
- Facebook's secret weapon revealed
Former Facebook President Sean Parker has revealed the secret of the social network's phenomenal success: other people's incompetence. Lambasting MySpace and Friendster, Parker said Facebook should never have been given a chance to get off the ground. "The only reason we won was because of the gross incompetence of MySpace -- systematically, over a period of many years," he added. FastCompany.com
(4/29)
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- 5 marketing lessons from Facebook's privacy fight
As Facebook prepares for a privacy face-off with lawmakers and regulators, marketers should do their best to stay one step ahead, writes Augie Ray. Embrace Facebook's features, Ray advises, but go the extra mile to ensure your users understand the privacy implications of any new social-Web bells and whistles. The Forrester Blog
(4/29)
- How Realtors are making the most of the social Web
Buying a home can be emotionally and financially taxing, and Realtors should use social tools to help their customers cope, writes Leslie Mann. By letting Realtors offer a personal touch and help their customers avoid pitfalls, social media can turn home buyers into long-term advocates for your brand. "If applied correctly, it can be a great way to open a dialog, share advice, and begin to forge a relationship," she adds. HubSpot.com
(4/29)
- Do you know where to find your biggest fans?
Most of your word of mouth comes from a core of "mass influencers," writes Jay Baer, so by targeting these outspoken fans you can boost the efficiency and reach of your social efforts. Gathering information about your customers' age, income and mobile-device uptake can help you isolate these influencers, allowing you to target them more effectively in future campaigns. Convince & Convert
(4/28)
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 | 1,200 of your peers have already signed up
Discounted access to Guy Kawasaki, Chris Brogan and 22 other top-tier social media experts is coming to an end. Join them at the month-long, all-online Social Media Success Summit 2010. Register today before it's too late. |
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 | Great brands are brands that consumers trust, and trust has become an even more vital brand attribute in the age of data collection and social sharing."
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Recent SmartBrief on Social Media Issues:
- Thursday, April 29, 2010
- Wednesday, April 28, 2010
- Tuesday, April 27, 2010
- Monday, April 26, 2010
- Friday, April 23, 2010
| | | Lead Editor: Jesse Stanchak
Editor at Large: Andy Sernovitz
Contributing Editor: Ben Whitford
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