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- Ad Age pegs 72andSunny as Agency of the Year
Southern California shop 72andSunny has been singled out as Ad Age's Agency of the Year. "The one thing that often surprises people about 72andSunny is that we're very good-natured and optimistic but we are competitive," said Matt Jarvis, agency partner and chief strategy officer. Added CEO John Boiler, "Brands that we tend to work with require super-high performance and love behaving like challengers even if they are leaders or once they become leaders." Advertising Age (tiered subscription model)
(1/28)      
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- Steve Stoute: Translation's creative strategy is underrated
Former music executive and Translation founder Steve Stoute is Ad Age's Executive of the Year. "I think our strategy department is the best in the industry. The thinking in our agency never gets the credit it deserves because we have a celebrity," Stoute says, referencing Jay-Z, his partner in the agency. Clients include State Farm, Coca-Cola and Budweiser. Paul Chibe of Anheuser-Busch InBev said, "The fact that he, from a career standpoint, came up outside of the ad business, I think he tends to think [about marketing problems] differently. ... It permits some very creative ideas to come from him and his agency." Advertising Age (tiered subscription model)
(1/28)
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- Axe says "nothing beats an astronaut" in Super Bowl spot
Axe's first Super Bowl spot, for Axe Apollo, shows a scantily clad beach-goer bounding toward a nerdy astronaut instead of the hunky lifeguard who saves her life by killing a shark with his bare hands. The BBH London spot, with the tagline "nothing beats an astronaut," will air in the third quarter of the game. Real-life astronaut Buzz Aldrin helped launch the campaign, which is offering trips into suborbital space via the Axe Apollo Space Academy contest. Adweek
(1/28)
- 3M finds emotional stickiness in Grey's Post-it campaign
3M is launching a $10 million campaign for Post-it notes, encouraging consumers to find creative uses for the product. The Grey New York spots employing the tagline "Go ahead" re-create real-life examples of the "customization" trend, where consumers devise personalized uses for mass-market products. The idea for the campaign came after marketers at 3M discovered an emotional connection to the brand that surprised them. The New York Times (tiered subscription model)
(1/28)
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- Survey: Restaurant app usage means marketers' plates are full
More than half of smartphone owners are armed with a restaurant application, and 55% use a multi-restaurant app such as Yelp, Urbanspoon or Zagat, according to an Interactive Advertising Bureau survey. That's creating multiple opportunities for advertisers to reach a generation ripe for food discovery. "This research highlights the fact that the mobile Internet is increasingly becoming a vital tool to help consumers navigate their everyday lives -- even when it comes to simple tasks, such as ordering a pizza," says Anna Bager, vice president and general manager of IAB's Mobile Marketing Center of Excellence. MediaPost Communications/Online Media Daily
(1/28)
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- Injury hasn't deflated Derrick Rose's marketing muscle
Derrick Rose counts himself among the people inspired by the elaborate Adidas campaign built around the return of the injured Chicago Bulls star. "Seeing all of the comments that come in every day with people wishing me support has been fuel for me. It really has," he says. It might be the most extensive campaign involving an injured player ever, analysts suggest, and appears to have won traction for the D Rose 3 shoe, with searches for the model rising 400%. Adweek
(1/28)
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| Technology | | |
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- Confusion reigns in finding blame for ad-supported piracy
Piracy regulators are turning their attention to ad networks that place ads on sites offering pirated content. But companies such as OpenX and Google dispute the lab's claims, saying that the code used to track the offending ads is part of a mix that includes third parties and automated trading desks. "The ecosystem for online ads is incredibly complicated. Everybody can point the finger at other people," says Cary Sherman, chief executive of the Recording Industry Association of America. The New York Times (tiered subscription model)
(1/28)
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Deadline Extended for the 4A's O'Toole Awards
You only have a few days left to enter this year's O'Toole Awards! The deadline has been extended until this Friday, Feb. 1. This year the competition has been ratcheted up with the introduction of the O'Toole Awards for Media Excellence, which honor and recognize the agencies that consistently drive media excellence through innovation, transformation and creativity. Winners will be announced during Transformation: The Idea Effect conference, which is March 10 to 13 in New Orleans.
Visit the O'Tooles website for details about how to enter.
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New Report: 2011 Television Production Cost Survey Now Available
Hot off the presses, this year's 4A's Television Production Cost Survey includes in-depth reports and analysis of television commercial costs during 2011 to help you make more informed decisions. The information reflects figures from 4A's agencies that submitted data on national commercials and is updated annually in the third quarter.
This important survey is just $40 for members and $150 for nonmembers. Order a copy for your agency today.
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