| Word of Mouth and social media marketing news |  |
| Everybody's Talking About ...
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- Why WOMM matters for banks in 2013
Word-of-mouth-marketing related to customer experience will represent a major marketing opportunity in retail banking in 2013, according to a report from PricewaterhouseCoopers. Even a bad customer experience can be an opportunity to showcase the brand and gain fans, if the company solves the issue effectively, they note. “Fifty percent of recommendations are due to good experiences, not discounts or free products. Customers can become your best marketers," the report said. The Financial Brand
(1/9)
| WOMM at Work
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- Manufacturers hope people "like" industrial lubricants
Industrial companies might not seem an obvious fit for social-media marketing, but an increasing number of manufacturers are now using Facebook, LinkedIn and YouTube to promote their industrial lubricants, generators and electrical components. Still, it's not always easy to build buzz. "One of the challenges as a manufacturer is that you’re not always a household name, so it can be difficult to market and advertise," said William Burrows of Etratech. The Wall Street Journal/CIO Journal
(1/5)
- How Ford tells stories using social media
Social media is a great platform for telling stories about your brand, Ford's Scott Monty says. Some ways to do this include sharing content, breaking brand-related news or simply giving your customers free rein to tell stories of their own. "If you have a good product, let go of your fear and let others tell your story," Monty says. SmartBrief/SmartBlog on Social Media
(1/7)
- Kia debuts ad campaign based on customer reviews
Kia has launched a new television ad campaign that showcases thousands of customer reviews of its vehicles with the tagline "cars which speak for themselves, customers who speak for us." More than 3,000 independently verified reviews can also be found on Kia's website as part of its plan to drive sales through customer advocacy. AmOnline.com
(1/9)
| Building Blocks of Buzz
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- Brands must learn to treat social media as a conversation
 Many businesses make the mistake of using social media to unilaterally send out sales messages to customers rather than treating it like a conversation where they first listen to customers, says social media marketing author Dave Kerpen. "If you try to use social media to drive sales off the bat, it's akin to somebody at a cocktail party opening their jacket and saying, 'Hey, want to buy some watches?' It’s laughable," he said. Forbes
(1/8)
- Businesses make changes to court online buzz
With customer review websites such as Yelp and Angie's List making every client a potentially powerful voice online, many businesses have responded to negative feedback with changes or by reaching out to dissatisfied customers in hopes of repairing relations. "I've heard a lot of customer complaints that have led to productive changes to the restaurant through Yelp," said Baltimore pizza restaurant owner Joe Edwardsen. The Baltimore Sun
(1/8)
| Words from WOMMA
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- How marketers can neuro-map consumer decision-making
Both Daniel Kahneman's "Thinking, Fast and Slow" and Simon Sinek's "Start with Why" support the old marketing adage that "most people buy on emotion and justify with logic." The authors map consumer decision-making to parts of the brain in surprisingly similar ways. Read the full story at All Things WOMM.
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 | If you want to test your memory, try to recall what you were worrying about one year ago today."
--E. Joseph Cossman,
American entrepreneur and inventor
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Word of Mouth Marketing SmartBrief Issues:
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