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December 13, 2012
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Current News and Ideas for Web Developers and Marketers

  Top Story 
 
  • Microsoft: We won't backtrack on "Do Not Track"
    Microsoft is standing by its decision to turn on "Do Not Track" by default in Internet Explorer, despite getting significant ad-industry blowback, says general counsel Brad Smith. Microsoft will reach out to advertisers and industry groups in a bid to assuage their concerns, but won't be backtracking on its decision, Smith says. "We crossed the Rubicon and are completely comfortable being on the other side of the river. ... We have no intention of going back," he adds. Bloomberg Businessweek (12/13) LinkedInFacebookTwitterEmail this Story
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  Trendwatch 
 
  • AOL names new Advertising.com CMO
    AOL has appointed Allie Savarino Kline, most recently of 33Across, as chief marketing officer for Advertising.com. The appointment is being seen as a bid to improve the profile of AOL's ad-tech portfolio. "We have a lot more to offer than many may understand or give us credit for," Kline said. Advertising Age (tiered subscription model) (12/12) LinkedInFacebookTwitterEmail this Story
  • Evolve Media unveils native-ad toolkit
    INgage, a product from Evolve Media, uses analytic tools and semantic mapping to develop ad formats that should feel like native advertising, the company says. "Users are savvy and can smell sponsored content a mile away. This program allows us to place brands in-content in a manner that doesn't take our users away from the driving force behind their consumption," says Evolve chief Brian Fitzgerald. ClickZ (12/12) LinkedInFacebookTwitterEmail this Story
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  Getting the Word Out 
  • Facebook draws fire over privacy update
    Facebook is streamlining its privacy settings, making some controls easier to access but also eliminating an option that allowed users to hide their timeline content from search results. Some privacy experts say that potentially violates Facebook's prior privacy deal with the Federal Trade Commission. "Facebook's decision not to allow people to hide themselves from search appears to violate the settlement. Many people posted stuff on their timelines that they did not expect to be publicly searchable," said Marc Rotenberg of the Electronic Privacy Information Center. The Wall Street Journal (12/12) LinkedInFacebookTwitterEmail this Story
  • "Hashtag targeting" puts brands where the action is
    Users of RadiumOne's Programmatic Advertising Platform will now be able to use a "hashtag targeting" feature to place ads alongside related user-tagged content. The tool will initially work only with RadiumOne's Via.Me social platform but will likely expand to work with Twitter, Pinterest and Instagram. "Basically, we're just intelligently going out and targeting what people are already having a conversation about. If McDonald's wants, they can target people who hashtag #McDonald's, or anyone who tags #burgers or #fries. They can even target #hungry," says RadiumOne chief Gurbaksh Chahal. MediaPost Communications/Online Media Daily (12/12) LinkedInFacebookTwitterEmail this Story

  Developer Update 
  Design Corner 
  • Web apps can be beautiful too
    Designers tend to look to websites for inspiration, but some Web applications are also gorgeously well-designed, writes Nathan Barry. This gallery rounds up 10 of the best app designs. "All of these designs ... make it easy to accomplish a particular task, while staying out of the user's way and focusing on the content," Barry writes. Vandelay Design Blog (12/13) LinkedInFacebookTwitterEmail this Story
  Small Businesses & Entrepreneurs 
  • Why social media is essential for small-business recommendations
    Small businesses need to get serious about promoting themselves via social channels to generate customer buzz and recommendations, writes Madison Jacobs. Coming up with sharable content and engaging customers in meaningful conversations is a great way for SMBs to get a jump on their larger competitors, Jacobs writes. "Simply put: customers are going online to discover, qualify and purchase products so small businesses need to be there too," she adds. SmallBizTechnology.com (12/12) LinkedInFacebookTwitterEmail this Story
  Association News 
  • Have you created an award-winning online video advertising campaign?
    Online video has exploded in popularity over the past few years as a form of advertising and it looks like this trend is likely to continue. The Web Marketing Association judges will select the best online video advertising in 86 industries as part of their 11th annual international Internet Advertising Competition Awards. Companies or agencies can nominate their work for consideration before the deadline of Jan. 31. LinkedInFacebookTwitterEmail this Story
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No problem can withstand the assault of sustained thinking."
--Voltaire,
French writer, historian and philosopher


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