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November 26, 2012
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Today's Buzz 
  • Study: Social shopping didn't make a splash on Black Friday
    Social media referrals accounted for just 0.18% of online Black Friday sales, compared with 0.53% last year, according to e-commerce data from 500 major retailers. The numbers suggest retailers are cooling on social commerce after investing more heavily last year, says Jay Henderson, strategy director for IBM Smarter Commerce. "Some of what we've seen this year is retailers pulling back on promotions designed specifically for social media," he says. The Wall Street Journal/CIO Journal (tiered subscription model) (11/23) LinkedInFacebookTwitterGoogle+Email this Story
5 Key Steps to Social Media Engagement
You have an active presence on social channels, but now what? Sharpen your social engagement skills with a new guide on how to amplify social interaction. You’ll learn the 5 key steps to engagement, including how to plan, listen, communicate, measure, & test and improve in this new whitepaper by Marketing Profs. Download 5 Key Steps to Social Media Engagement.
Network Update 
  • Instagram had a big Thanksgiving
    Instagram on Thanksgiving broke its single-day record for photo sharing, as U.S. users shared 10 million images at a peak rate of 226 photographs per second, the company said. That's about twice Instagram's daily average, but only a fraction of the 300 million photos shared daily on Facebook. "It shows Instagram still has a long way to grow, which is exactly why Facebook bought it," Emil Protalinski writes. (11/23) LinkedInFacebookTwitterGoogle+Email this Story
Digital Disruption gets Disrupted
Majority of US adults now get their news via social media, yet 41% of marketers haven't even invested in social media. What else should you be planning for in 2018? Download the datasheet to find out.
Ideas in Action 
  • How Campbell cooks up super buzz
    Campbell Soup is trying to win over a new generation of consumers with Campbell's Go, a microwavable, soft-packeted soup brand. The product launch has focused on building a quirky brand personality, using dedicated Facebook and Tumblr pages, along with brand partnerships with BuzzFeed and Spotify, to start organic conversations with fans. ClickZ (11/23) LinkedInFacebookTwitterGoogle+Email this Story
Research and Reports 
  • Social media isn't a silver bullet for public-health advocates
    Public-health advocates are trying to target teenagers with social media, but research suggests that teens don't necessarily change their behavior after exposure to social media educational campaigns. "We know how to reach high-risk teens online. Getting them to listen is another matter entirely," Kevin Charles Redmon writes. Salon/Pacific Standard (11/24) LinkedInFacebookTwitterGoogle+Email this Story
The Takeaway 
  • Why SMBs should go social for the holiday season
    The holiday season is a great time for smaller businesses to introduce themselves to customers through social media, Ilana Bercovitz writes. "The holidays serve as a perfect opportunity to consider how you want people to think of your brand," she writes. Small Business Trends (11/22) LinkedInFacebookTwitterGoogle+Email this Story
  • Are you putting "likes" before love?
    Too many marketers focus on getting Facebook "likes" when they should be trying instead to build real love for their brand, writes Andy Sernovitz. Love is far harder to earn, but it's the emotion that can drive people to respect, recommend and talk about companies, Sernovitz writes. Andy Sernovitz blog (11/24) LinkedInFacebookTwitterGoogle+Email this Story
Social Shareable 
  • Japanese jeweler crafts a $4.2 million Christmas tree
    A Japanese jewelry store is attracting window shoppers with a display featuring a solid-gold Christmas tree valued at $4.2 million. The 88-pound ornament is decorated with golden images of Disney characters, and is draped with ribbons of gold leaf. Reuters (11/22) LinkedInFacebookTwitterGoogle+Email this Story
Featured Content 

Most Read 

Top five news stories selected by SmartBrief on Social Media readers in the past week.

  • Results based on number of times each story was clicked by readers.
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Social media is fun to talk about but tough to implement."
--Amy Kauffman of HMG Creative, writing in SmartBrief's SmartBlog on Social Media
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 Andy Sernovitz, Editor at Large
Andy Sernovitz is the author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the fantastic blog "Damn, I Wish I'd Thought of That!" He runs, where marketers and entrepreneurs learn to be great at word of mouth marketing, and, the community for social media leaders at the world's greatest brands. He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton.

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