| October 12, 2012 | News for the confectionery industry |
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| Market Trends |  |  |
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- Merchandising executive discusses impulse buys
John Scardina, senior vice president of merchandising at Eby-Brown, said convenience stores can boost candy sales by playing up the impulse aspect of the purchase. Techniques include adding signage outside the store that includes price points, and creating bundled opportunities with food and drinks. CandyAndSnackToday.com
(10/11)
- NCA plans two Sweet Insights presentations
NCA will hold a Sweet Insights presentation in New York on Nov. 8, and another in Chicago on Nov. 15. The events, open to all NCA members, provide opportunities to "blend knowledge, networking and fun," said Larry Wilson, vice president of customer relations. CandyAndSnackToday.com
(10/12)
- Halloween spending expected to set record
Halloween spending is expected to increase 10.7% this year compared to 2011, reaching a record $8 billion, finds IBISWorld. "Halloween spending fully recovered in 2011 when it surpassed its 2008 peak of $6.1 billion," said Olivia Tang, analyst for the research firm. "This year, as Americans continue to relieve their pent-up demand that lingered from the recession, IBISWorld expects almost every category to benefit." Progressive Grocer
(10/11)
| Diet & Health |  |  |
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- Halloween tricks for heartburn sufferers
People with chronic heartburn can enjoy Halloween by choosing their treats wisely and opting for costumes that are not constricting. Candy corn and chocolate in moderation are unlikely to cause heartburn, while peppermint, gum and large servings of chocolate are not recommended. FoxNews.com/Health.com
(10/11)
- FDA survey: Trans-fat intake down since 2003
Researchers from the Food and Drug Administration say consumers are eating less trans fat since a labeling requirement was established in 2003, but there is still room for progress. According to the survey, the average per-person intake between 2003 and 2006 was 1.3 grams per day, down from 6.1 grams between 1999 and 2002. FoodNavigator
(10/11)
| Association News |  |  |
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NCA launches Treat Right
NCA debuted its Treat Right moderation campaign at the Food and Nutrition Conference and Expo hosted by the Academy of Nutrition and Dietetics this past weekend. Laura Shumow and Zara Khaleeli interacted with thousands of dietitians and spoke about how candy fits into a healthy and balanced lifestyle. Two thousand examples of moderate amounts of candy were given away, and more than 1,000 Treat Right moderation charts were distributed. Contact Zara Khaleeli.
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NCA sponsors the Chicago Chocolate Festival
NCA’s Chocolate Council will sponsor the inaugural Chicago Fine Chocolate Show and The National Chocolate Show at Chicago’s Navy Pier this November. The Chocolate Council will exhibit the natural origins of chocolate, including "The Story of Chocolate" video and demonstration areas where consumer attendees will see real cocoa pods and beans as well as taste chocolate liquor and nibs. NCA will also be featured during education sessions highlighting chocolate origins, trends, and current regulatory and food safety topics. For more information, visit event website or contact Susan Whiteside.
| International |  |  |
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- Ricola launches Facebook campaign
Ricola is debuting a Facebook campaign that will let fans create their own music remix of the brand's distinctive jingle. A video is then created based in part on the profile of the Facebook user. "Using Facebook we will be able to reach a wide audience quickly and as it incorporates video it is hoped that it could also go viral," said U.K. manager Andy Richman. The Drum (Glasgow, Scotland)
(10/9)
| SmartQuote |  |  |
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 | Children have never been very good at listening to their elders, but they have never failed to imitate them."
--James Baldwin, American writer

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